Wild Turkey announced the release of Master's Keep Triumph, the latest addition to its highly collectible, annual Master's Keep series.

A true celebration of what Kentucky rye whiskey can be, this small batch, 10-year-old rye whiskey is the oldest age-stated rye ever released by Wild Turkey, it says. Crafted by legendary Master Distiller Eddie Russell, Triumph's extended aging process makes for a sweet honey and warm spiced profile that has reimagined conventional rye, a style of whiskey that Wild Turkey has continued to perfect, it notes.

Ten years ago, before rye whiskey’s present-day popularity, Russell hand-selected and laid down what would eventually become Master's Keep Triumph, the company says. Inspired by the affinity that his son, Associate Blender Bruce Russell, has for rye, he began exploring the possibilities offered by the spicy and bold style of whiskey. After a decline in popularity post-prohibition, many distillers pulled the spirit from shelves while Wild Turkey held true to its convictions and continued to produce top-quality rye with mainstay products like Wild Turkey 101 Rye, it notes. The name Triumph speaks to the contemporary revival of rye whiskey, now recognized for its quality and distinctive profile, and to Wild Turkey’s reverence for all the spirit has to offer, it says.

“The Master's Keep series continues to be a display of our creativity and quality at Wild Turkey. We've always seen the collection as a vehicle to tell stories that celebrate our heritage and who we are as a distillery,” Russell said in a statement. “This particular release was inspired by Bruce's fondness for rye and is a nod to his influence on my work. Triumph is a rye you'll be proud to serve neat and is a testament to the tenacity of the spirit.”

Master's Keep Triumph's extended maturation helped to develop a complex and bold flavor profile that's consistent with the high quality that consumers  have come to expect from the Master's Keep collection, the company notes. The 104-proof expression features sweet honey and clove notes that transition to dark chocolate, dates and spice with a rich mocha-coffee and black pepper finish, it says. While conventional ryes are enjoyed by many in cocktails, Master’s Keep Triumph gives reason to enjoy rye on the rocks or neat, it adds.

Master’s Keep Triumph is available in limited quantities online. The release also is available in-store at select U.S. retailers, and at the distillery's newly renovated Visitor's Center. The suggested retail price is $275 a bottle.