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New ProductsWine & Spirits

Wild Turkey Master’s Keep Beacon

Wild Turkey Master's Keep Beacon
(Image courtesy of Wild Turkey)
October 16, 2025

Wild Turkey Distilling Co. announced the final release in its legendary Master’s Keep collection: Master’s Keep Beacon. 

Capping off a decade of boundary-pushing American Whiskey, this final chapter is a bold tribute to the distillery’s storied heritage while shining a light on the road ahead, the company says. Crafted by Master Distiller Eddie Russell and Associate Master Blender Bruce Russell, this limited-edition 118-proof release is a blend of two distinct, hand-selected bourbons available at select retailers globally.

Master’s Keep Beacon is a blend of 10- and 16-year-old bourbons, each hand-selected to reflect key moments in the distillery’s history, it says. Eddie Russell’s selection, a 16-year-old bourbon distilled between 2007 and 2008, was pulled from some of the last remaining barrels laid down in the original Wild Turkey distillery where he first honed his craft, just before the distillery’s major expansion in 2011, it notes. Meanwhile, Bruce Russell’s 10-year-old selection, distilled in 2015, is among the first he produced alongside his father and grandfather, Hall of Fame Master Distiller Jimmy Russell, when he joined the family business. 

Dating back to 2015, the Master’s Keep series was originally the brainchild of Eddie Russell, offering a dedicated collection to explore new expressions beyond Wild Turkey's iconic core lineup, according to the company. For the final chapter, father son duo Eddie and Bruce drew on decades of shared whiskey-making expertise to craft a release that both honors the series’ legacy and stands as its crowning achievement, it says.

This sought-after collection consists of 10 global releases since its inception: 17 Year (2015), Decades (2016), Revival (2018), Cornerstone (2019), Bottled in Bond (2020), One (2021), Unforgotten (2022), Voyage (2023) and Triumph (2024). 

“When we set out 10 years ago to launch the Master’s Keep series, we knew we had something special, but I never imagined the journey it would take us on,” said Wild Turkey Master Distiller Eddie Russell, in a statement. “Our first release was the most unique whiskey we’d ever released, and with each expression since we’ve been able to share some of the rarest whiskies in our rickhouses, all while staying true to who we are as Wild Turkey. Looking back a decade later I’m very proud of what we’ve created to date and looking forward to what's next.”

Associate Master Blender Bruce Russell added: “Since joining the distillery, I’ve watched my dad craft some incredible bourbons as part of the Master’s Keep lineup, all rooted in the principles and dedication to bold flavor established by my granddad. This final release feels especially meaningful, as the first Master's Keep with my signature on the bottle and made using bourbon I helped create during some of my earliest days at the distillery. I’m proud to leave my mark on this iconic collection with a bourbon that represents a meaningful chapter in my own journey and paves the way for the road ahead.”

An aroma of dark fruit and cherry is followed by honey, vanilla and cola in the final release in the Master’s Keep series, the company notes. Sweet notes of caramelized sugar, toffee and tea with warm baking spice are capped off with a long, warming finish with notes of mature oak and leather, it says.

Master’s Keep Beacon is available globally in limited quantities for a suggested retail price of $300 a bottle.

www.wildturkey.com


KEYWORDS: limited-edition Whiskey Wild Turkey

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