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This year, the vodka brand partnered with Parisian fashion house Maison Labiche to create a bottle that captures the fun and carefree attitude of the French Riviera.
Designed by renowned illustrator and France native Quentin Monge, the limited-edition bottle captures the laissez-faire attitude of the Riviera and pays homage to the brand’s French heritage, the company says.
If consumers “look behind the curtain” of any sponsored event, they’ll find a support system of brands that help to fund the event and reap their own benefits at the same time.