Grey Goose Vodka, a subsidiary of Bacardi Ltd., announced the relaunch of its Grey Goose La Vanille, for the first time in 15 years.

Bacardi U.S.A. Inc., Coral Gables, Fla., will launch Grey Goose VX (Vodka Exceptionnelle) in the U.S. market this fall.

If consumers “look behind the curtain” of any sponsored event, they’ll find a support system of brands that help to fund the event and reap their own benefits at the same time.