Grey Goose launched a campaign and film for Grey Goose Essences ― a new line of vodkas infused with real fruit and botanical essences. The 60-second spot, produced by Time Based Arts ― the team behind music videos for artists such as Kylie Minogue and FKA Twig ― utilized VFX to capture the bold and vivid flavor combinations in each Essences bottle through a fantasy dance sequence, it says. The Essences film was conceived in collaboration with TBA and the brand’s creative agency Mullen Lowe. The film follows a young female character who engages with a playful botanical force named “Flora,” which mimics her movements and surrounds her in a sea of sparkling petals. The TBA studio created Flora’s realistic movements through meticulously detailed petal and leaf studies, ensuring they would highlight the fresh fruit and cold-distilled botanicals in each Essences bottle. The film premiere marks the official launch of the Grey Goose Essences campaign, with additional elements to be revealed throughout the spring and summer.
Grey Goose Essences debuts campaign, film
June 2, 2021