GREY GOOSE, a brand of Bacardi Ltd., Hamilton, Bermuda, introduced GREY GOOSE Essences, a vodka infused with real fruit and cold-distilled botanicals. The brand's most expansive innovation to date is made with all-natural ingredients and was meticulously developed with the highest-quality craftsmanship and attention to detail that have become synonymous with GREY GOOSE, the company says.
Available in three varieties ― Strawberry & Lemongrass, White Peach & Rosemary, and Watermelon & Basil ― Essences offers an alcohol by volume of 30 percent and contains no artificial ingredients, sugar or carbohydrates.
With increasing demand for fresh tasting flavors and natural ingredients, GREY GOOSE Essences is born out of a heightened desire for simple cocktails that are brimming with vibrant flavor, the company says. Like all GREY GOOSE products, Essences is gluten free and made without compromise, fusing a light, smooth taste with an immersive fruit and botanical flavor palate, it adds.
"We're beyond thrilled to debut GREY GOOSE Essences," said Martin de Dreuillem GREY GOOSE vice president global marketing, in a statement. "Spritzes and mindful drinking have been growing trends, and with consumers increasingly trying their hand at mixology, we knew there was an exciting opportunity to create a distinctive liquid that would take the guesswork out of mixing light tasting and delicious cocktails at home."
The flavors in each Essences expression are derived from some of the freshest fruits and botanicals from around the world — in places such as France, Spain, Thailand and Sri Lanka — all carefully selected by GREY GOOSE Cellar Master François Thibault. The fruits, picked at the peak of their ripeness, are blended with the cold distilled botanicals and GREY GOOSE Vodka. Each batch is created using the same soft winter wheat from Picardie and water from a dedicated well in Gensac-La-Pallue that gives GREY GOOSE its signature smooth taste, according to the company.
"GREY GOOSE Essences has been a labor of love for both me and the brand," Thibault said. "The freshest ingredients were meticulously searched for and a unique distillation process is used for each fruit and each botanical to ensure we captured the purest flavor in every bottle. All three Essences flavors reveal the most perfect expression of the ingredients they contain."
GREY GOOSE Essences are available at spirits retailers nationwide with a suggested retail price of $29.99 for a 750-ml bottle.