Grey Goose releases Summer Riviera bottle
Parisian fashion house Maison Labiche crafts vodka label
The third annual, limited-edition Grey Goose Summer Riviera bottle officially is available for pur-chase. This year, the vodka brand partnered with Parisian fashion house Maison Labiche to create a bottle that captures the fun and carefree attitude of the French Riviera. Maison Labiche also re-leased a hand-designed capsule collection comprised of fashion and travel items embroidered with the phrase “Live Victoriously,” including casual tees, beach towels and a leather passport wallet. The capsule collection is available for online purchase at maisonlabiche.com. The bottle features wind-blown blue banners with the phrase, “l’été est pour vivre dans l’instant,” or “summer is for living in the moment,” scrawled in Maison Labiche’s signature playful script, to remind revelers to celebrate moments big and small this summer, the company says. In the center of the bottle is an enlarged version of the brand’s goose logo, emphasizing the importance of living freely and with an eye for adventure all season long, it adds.