Ocean Spray Cranberries Inc., Boston, unveiled its first national Hispanic marketing campaign: Sabor Único. Bueno Para Todos, highlighting the brand's commitment to connecting farms to families and introducing the cranberry superfruit to new audiences.

Lakeville-Middleboro, Mass.-based Ocean Spray, the cranberry cooperative owned by more than 700 farmer-families, has announced that Atoka, a new line of herbalist crafted, plant-based functional beverages, is now available for direct-to-consumer purchase online at AtokaWellness.com. 

As Ocean Spray looks toward the future, the cooperative strives to create a lasting positive impact for people and the environment — from farms to families.

Ocean Spray, Lakeville-Middleboro, Mass., values its deep-rooted legacy of powerful women in the workplace. On International Women's Day, the farmer-owned cooperative is sharing its belief that teams are stronger with a diversified workforce.  

Sparkling Ice, a brand of the Talking Rain Beverage Co., Preston, Wash., introduced Cranberry Frost, a new limited-edition flavor launching just in time for the holiday season.

Middleboro, Mass.-based Ocean Spray Cranberries Inc., announced that Bobby J. Chacko will serve as president and chief executive officer (CEO), following an unanimous vote from the board of directors, the company says.

Ocean Spray Cranberries Inc. added two new beverage lines to its portfolio. 

Kinky, a brand of Prestige Beverage Group, unveiled its newest Kinky Cocktails seasonal flavor: Kinky Vixen. 

Ocean Spray Cranberries Inc. added a new line to its portfolio of cranberry-based juice drinks: Ocean Spray PACt Fruit Infusions. 

In an effort to cultivate probiotic innovation in the functional food and beverage markets, Ganeden Inc., Mayfield Heights, Ohio, has announced it is seeking submissions for its Probiotic Innovation Jumpstart, an entrepreneurial program designed to help companies launch new products containing probiotics, the company says.