NÜTRL Vodka Seltzer announced a limited-release cranberry variety pack featuring four flavors: Classic Cranberry, Cranberry Orange, Cranberry Grapefruit and Cranberry Apple. The seasonal pack will be available throughout the 2021 holiday season in select markets.
NÜTRL is a new-to-market light and refreshing vodka seltzer made with simple ingredients: vodka, seltzer and real fruit juice.
“The holiday period is the biggest time for cranberry, with 20% of yearly consumption by US consumers happening during Thanksgiving week alone,” said Monica Rustgi, group vice president of beyond beer, in a statement. “With hard seltzer being one of the fastest-growing categories in alcohol, NÜTRL wanted to bring consumers the best of both worlds this holiday season with a first-of-its-kind all cranberry seltzer variety pack.”
In September, Anheuser-Busch’s beyond beer portfolio launched NÜTRL Vodka Seltzer in the United States. NÜTRL is a sessionable spirits-based hard seltzer that debuted with three flavors: Raspberry, Watermelon and Pineapple.
NÜTRL Cranberry Vodka Seltzer presents at 4.5% ABV and is currently available in 10 states ― New York, Massachusetts, New Jersey, Rhode Island, Delaware, Florida, Ohio, Idaho, Wisconsin and Colorado ― and in select markets in Washington D.C., Maryland, Illinois, Arizona and Washington. In addition to the cranberry pack, NÜTRL also offers a six-count variety core pack with flavors Raspberry, Watermelon and Pineapple. Starting in 2022, NÜTRL Vodka Seltzer’s core pack will be available nationwide.