Lakeville-Middleboro, Mass.-based Ocean Spray, the cranberry cooperative owned by more than 700 farmer-families, has announced that Atoka, a new line of herbalist crafted, plant-based functional beverages, is now available for direct-to-consumer purchase online at Atoka is available to order from the brand’s site and ships across the United States.

The health and wellness brand also will match each purchase made on its with a donation of its functional beverages to COVID-19 first responders in partnership with #FirstRespondersFirst.

 Atoka Herbal Tonics and Herbal Shots, which are inspired by cranberry, are made with the highest quality restorative herbs and nutrient dense dark fruits, it says. The plant-based, non-GMO beverage, Atoka is available in three Herbal Blends, each offering unique support for your daily wellness journey:

  • Balance Blend: A blend of lemongrass oil, orange peel and linden is paired with cranberries to soothe the belly and senses.
  • Calm Blend: A balance of chamomile, earth hops and dark cherry, this herbalist blend can help ease the tensions of daily life.
  • Well Blend: A formula of adaptogenic reishi, elderberry, cinnamon, clove and ginger, this beverage is curated to support daily wellness journies.

In response to the COVID-19 pandemic, Ocean Spray is supporting #FirstRespondersFirst, an initiative created by the Harvard T.H. Chan School of Public Health, Thrive Global, and the CAA Foundation, by providing thousands of Atoka Herbal Tonics and Herbal Shots to first responders in New York; Washington, D.C.; Massachusetts; Washington state; and other locations across the country.