Boston-based Ocean Spray Cranberries Inc., the agricultural cooperative owned by more than 700 cranberry farmers, announced the addition of three new unsweetened juices in its Ocean Spray Pure Fruit Juice portfolio along with redesigned packaging being distributed throughout Walmart stores across the country this month.
The Pure portfolio expansion and its ethos of simple ingredients represents the cooperative's continued focus on health and wellness, and Ocean Spray's commitment to reshaping the future of the food system into a health and wellness system.
Ocean Spray Pure fruit juices contain no added sugars, no artificial flavors, no preservatives, and are non-GMO. Building off the success of Pure Cranberry at Walmart since 2017, Pure now will be available in Pure Cranberry, Pure Tart Cherry, Pure White Grapefruit and Pure Concord Grape.
"By extending our portfolio of Pure unsweetened beverages at Walmart, we are demonstrating our commitment to deliver a wide variety of juices that have the incredible health benefits of the cranberry and other superfruits," said Chris O'Connor, vice president of marketing at Ocean Spray, in a statement. "We will continue to develop innovative options that expand awareness of cranberries and exemplify our dedication to health and wellness."
Ocean Spray Pure Cranberry, Pure Tart Cherry, Pure White Grapefruit, and Pure Concord Grape are currently available online at Walmart.com and in 1,400 Walmart stores. The extensions will roll out nationally at other retailers in January 2020. The suggested retail price of Pure Tart Cherry is $4.78 for a 32-ounce bottle, while Pure White Grapefruit and Pure Concord Grape are $2.98 for a 32-ounce bottle.