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American Beverage, formerly the American Beverage Association (ABA), Washington, D.C., announced a new look and name that speaks to who the association is — a strong, united, forward-thinking industry driving solutions together on issues of importance to the communities, families and customers we serve, it said in a statement.
A multi-faceted team of fitness, health and beverage industry innovators, Dwayne Johnson, Dany Garcia, Dave Rienzi and John Shulman, announced the launch of ZOA, a new healthy energy drink set to make waves in the category. Available for purchase in March, ZOA is a reimagined energy drink packed with clean, natural caffeine from green coffee and green tea, antioxidants from camu camu and acerola, as well as vitamin D and a blend of vitamins and nutrients that support immune function and elevate energy levels.
To support New Year's resolutions for wellness and mindfulness, Tea Forté released its Wellbeing Collection, featuring five new tea blends designed to rejuvenate the mind and body, it says.
In the past, the high sugar content of juice and juice drinks and its association with breakfast time had the category floundering, Yet, the COVID-19 pandemic and at-home consumers seeking healthful, immune-supporting benefits has led to double-digit growth in juice and juice drinks.
Recognizing global health-and-wellness trends, VOSS expanded its portfolio to include a new enhanced water lineup: VOSS+ Aquamin, VOSS+ Vitamin D and VOSS+ Collagen. The line gives consumers functionality “beyond hydration.”
Many beverage manufacturers are “shooting for the moon” in hopes of giving consumers innovative new products that also will become classics within the beverage industry. See Beverage Industry’s Top 5 innovative products.
Founded in 2014 by Blair Bentham, OXIGEN has grown 300 to 400 percent year-over-year. It recently closed on $15 million in Series B funding, which will help the oxygenated water brand build brand awareness and scale national distribution.
GT's Synergy, Los Angeles, announced a partnership with Chopra Global, a leading whole health platform founded by Dr. Deepak Chopra. The two brands are joining forces in support of GT's recently launched Rooted In Nature campaign to reinforce the message that holistic health for mind, body, and soul are all rooted in the natural world.
The bottled water category continues its premium turn, as beverage-makers experiment with new ways to improve water’s hydrating ability and add extra health benefits.