In Euromonitor International’s report “How Will Consumer Markets Evolve After Coronavirus?,” the market research firm identifies six COVID-19 themes impacting the consumer mindset.

Founded in 2009, Neuro Brands LLC was created by Sanela Diana Jenkins to promote the health of both the body and mind. The company offers a line of eight low-calorie functional beverages to help promote sleep, aid digestion and reduce stress in low-calorie, great-tasting beverages, it says.

As consumer focus on health and nutrition increases, the beverage market is booming with a variety of functional beverages that cater to sports and muscle recovery, hydration and convenience. In addition, the market is projected to grow, especially as ingredient manufacturers release innovative ingredients optimized for both efficacy and portability.

After several years of declining sales, refrigerated orange juices, fruit juices and lemonades are experiencing upticks of 7.1 percent, 6.2 percent and 8.8 percent, respectively. Yet, the juice and juice drinks category is experiencing its share of twists and turns as health-conscious consumers are turning away from traditional juices with high sugar content and seeking lower-sugar options.

To keep beverage plants free of contaminants, Spraying Systems Co. offers the Klarion On-Site Generation system, which produces cleaners and sanitizers on-site and on-demand.

NOCCO, a branched-chain amino acid (BCAA) beverage company, kicked off its partnership with Battle Cancer, a mass-participation fitness competition that raises money for cancer charities around the world.

In the wake of COVID-19, beverage companies have stepped up efforts to connect with their customers by hosting podcasts and virtual tastings. For instance, Mountain Mel’s, purveyors of loose-leaf herbal teas, is offering online classes and podcasts designed to educate and entertain.

As consumers are increasingly aware of the benefits of fiber-rich diets, along with being concerned about the prevalence of nutritional deficiencies, the demand for functional beverages has grown. Dietary fiber has become a large part of this category because of its potential to support digestion, immunity and more. Additionally, prebiotics, probiotics and postbiotics are prompting growing functional food and beverage formulations using these as ingredients.

Lakeville-Middleboro, Mass.-based Ocean Spray, the cranberry cooperative owned by more than 700 farmer-families, has announced that Atoka, a new line of herbalist crafted, plant-based functional beverages, is now available for direct-to-consumer purchase online at AtokaWellness.com. 

As companies strive to ensure the safety of their customers and employees by following the guidelines of public health officials and government agencies during the COVID-19 pandemic, the demand for social distancing signage has skyrocketed.