Although a niche category, experts highlight how the kombucha market remains resilient, driven by health and wellness trends and diverse flavor innovations.
As health and wellness trends continue to be a driving factor in the beverage industry, experts highlight how exotic fruits’ functional attributes and unique flavor profiles have growing appeal.
With consumers’ wellness approach toward weight management, experts highlight how demand for nutritious drinks that support overall well-being is transforming the industry.
As today’s consumers look to maximize their dollars on nutritious food and beverages, experts highlight how natural and organic retailers can capitalize on health and wellness trends.
Despite increased economic uncertainty, experts note that bottled water sales are on the rise as consumers continue to prioritize their health and wellness.
As America’s youth consistently consume sugary drinks on any given day, PLEZi Nutrition launched with a goal of creating beverages with less sugar, less sweetness and more nutrients for kids’ to enjoy.
Although convenience stores are facing challenges such as a decrease in commuting replaced by work from home, labor shortages and inflation, experts note that in-store sales are playing a key role in the channel’s growth.
As consumers rapidly switch to healthier alternatives and embrace prevention as a tool for living a better lifestyle, experts note that interest in botanicals and adaptogens is on the rise.
Health-Ade Kombucha has benefited from the momentum in consumer health and wellness trends as the company crafts high-quality kombucha through its use of organic ingredients.
On Demand
The Non-Alcohol Beverage Market, analysts at Beverage Marketing Corporation detail how established categories ― like carbonated soft drinks, bottled water, fruit beverages ― and emerging beverage segments ― such as plant milks, ready-to-drink coffees and teas ― are navigating these shifts.
On Demand Demand for functional beverages is accelerating. Consumers are looking for added health and well-being benefits from digestion to sleep-aid to cognitive acuity. What’s behind this growing territory and driving demand? And what can we learn from more established categories like Vitamins & Supplements about what consumers will want next?
On Demand In open-world video games, players roam according to what suits their mood and goals, with little to no restrictions. Product development forges a similar path. The brands that craft food and beverage applications around gamer culture while delivering a taste consumers crave have substantial opportunities in this space.
On-Demand Technology has sped up lives, putting the brain into overdrive. For consumers, mental fuel has become a top need state, with about one-third choosing beverages for an energy boost and one-fifth hoping to improve focus. Beverage-makers wanting to serve this need state are turning to clinically researched brain nutrients to provide both brain performance and comprehensive brain support.
On Demand Join the experts at EXBERRY® by GNT to discover this year’s top beverage color trends and learn tangible ways to translate these key drivers into bright and stable beverages using eye-catching plant-based colors.
On Demand We will explore the latest research, market trends, and formulation strategies that harness the power of guayusa for optimal nootropic focus. Don't miss this opportunity to gain valuable insights into the future of caffeine and unlock your brand's cognitive potential.
On Demand This webinar will pair trends with the ingredient solutions that address them. This session is your one-stop-shop when it comes to consumer demands for sugar-reduction, protein consumption, and functional benefits all while delivering on taste and value.