Items Tagged with 'health and wellness'

While flavor trends come and go, beverage formulators work to deliver products that consumers will enjoy. 

Relaxation and calming benefits have often been associated with tea products, but experts highlight that other functional benefits and flavors could be the recipe the tea market needs for volume growth.

Given that consumers are becoming more conscious of the impact stress can have on their well-being, experts note that this awareness has fueled the demand for relaxation beverages, driving market growth as people prioritize stress management.

OLIPOP CEO Ben Goodwin discusses the past, present, and future of the prebiotic soda brand as it’s reached a $1.85 billion valuation. 

With health and wellness trends continuing to prompt innovation across beverage categories, experts highlight how the sports and recovery drink markets are catering to consumers’ evolving need states.

Experts share how the plant proteins market has performed and express which proteins work best in varying beverage formulations.

The next time you walk down the beverage aisle at your grocery store, watch out! You may be caught in awe as you pass by the functional drinks, which are teeming with innovation as of late. 

The creamers and dairy drinks market has remained relevant thanks to personalization, plant-based options and health and wellness trends, experts share. 

Beverage brands are leveraging consumer interest in gut health with probiotic and prebiotic offerings. 

Beverage-makers are utilizing exotic fruits to appeal to consumer trends and create exciting flavor profiles.