Relaxation and calming benefits have often been associated with tea products, but experts highlight that other functional benefits and flavors could be the recipe the tea market needs for volume growth.
Given that consumers are becoming more conscious of the impact stress can have on their well-being, experts note that this awareness has fueled the demand for relaxation beverages, driving market growth as people prioritize stress management.
With health and wellness trends continuing to prompt innovation across beverage categories, experts highlight how the sports and recovery drink markets are catering to consumers’ evolving need states.
The next time you walk down the beverage aisle at your grocery store, watch out! You may be caught in awe as you pass by the functional drinks, which are teeming with innovation as of late.
The creamers and dairy drinks market has remained relevant thanks to personalization, plant-based options and health and wellness trends, experts share.
On Demand In this webinar, discover how craft purveyors are balancing the traditions of beverage alcohol, but also supporting the non-alcohol revolution.
On Demand In this webinar, Cognizin® brings over 30 years of clinical research to share how its citicoline ingredient can take beverages to the next level.