Consumers today want what the product is in – whether that be a pouch, carton or bag-in-box – to be as important as what’s inside the package.

The bottled water category continues its premium turn, as beverage-makers experiment with new ways to improve water’s hydrating ability and add extra health benefits.

Smart Soda Holding Inc. launched a new bottle-less beverage program designed for offices. The program offers craft, vitamin-infused flavored sparkling alkaline waters and sodas in a myriad of options, including sugar-free, reduced cane sugar, vegan, kosher, antioxidant-rich, gluten-free and CBD-infused.

In Euromonitor International’s report “How Will Consumer Markets Evolve After Coronavirus?,” the market research firm identifies six COVID-19 themes impacting the consumer mindset.

Founded in 2009, Neuro Brands LLC was created by Sanela Diana Jenkins to promote the health of both the body and mind. The company offers a line of eight low-calorie functional beverages to help promote sleep, aid digestion and reduce stress in low-calorie, great-tasting beverages, it says.

As consumer focus on health and nutrition increases, the beverage market is booming with a variety of functional beverages that cater to sports and muscle recovery, hydration and convenience. In addition, the market is projected to grow, especially as ingredient manufacturers release innovative ingredients optimized for both efficacy and portability.

After several years of declining sales, refrigerated orange juices, fruit juices and lemonades are experiencing upticks of 7.1 percent, 6.2 percent and 8.8 percent, respectively. Yet, the juice and juice drinks category is experiencing its share of twists and turns as health-conscious consumers are turning away from traditional juices with high sugar content and seeking lower-sugar options.

To keep beverage plants free of contaminants, Spraying Systems Co. offers the Klarion On-Site Generation system, which produces cleaners and sanitizers on-site and on-demand.

NOCCO, a branched-chain amino acid (BCAA) beverage company, kicked off its partnership with Battle Cancer, a mass-participation fitness competition that raises money for cancer charities around the world.