In today’s beverage development, formulators are layering flavors to elevate the next generation of drinks.

In the beverage market, manufacturers are supporting health-and-wellness needs with more function, and less sugar.

As health and wellness remains top of mind, brands are turning to exotic fruits to deliver exciting, unique flavor options.

Consumers are more knowledgeable nowadays; therefore, they hold their food and beverage choices to higher standards, experts note.

A multi-billion dollar market, juice and juice drinks are a staple in American homes. However, as the products’ sugar content continue to be scrutinized beverage-makers look for ways to entice thirsty consumers.

Vitamin C has been known for its functional health benefits in energizing the body, boosting immunity, and providing structural support, such as helping to form cartilage, bone, and collagen. Vitamin C also has antioxidant properties protecting cells from damage caused by free radicals.

More consumers are engaging in the active nutrition community, offering more opportunities for protein fortification. Suppliers are developing animal- and plant-based protein solutions to meet this growing demand. 

With the functional beverage space growing dramatically, experts note that consumer interest in botanicals and adaptogens is on the rise.

Despite the challenges of recent years, it's important to keep an eye on what's next. With a cutting-edge portfolio of functional, botanical ingredients and over two decades of experience, AFS helps brands stay up-to-date.

At FutureCeuticals, we are focused on discovering and delivering new possibilities through plant nutrition that positively impacts people's lives.