LIFEAID Beverage Co. has hit the ground running post-pandemic with two recent product launches and a return to in-person tastings. On the road ahead, consumers can expect to see more functional offerings and “exciting” news in 2022.

Many consumers understand the importance of hydration, but survey data shows they might need a reminder about what proper hydration entails.

The utilization of functional ingredients is prompting beverage-makers to source masking solutions so that the next generation of beverages deliver on function and taste.

Tea benefits from better-for-you ingredients and appeals to consumers because of its versatility and healthy attributes.

The future remains bright for the bottled water category, particularly as consumer demand for enhanced waters and sparkling waters are strong, assisted by healthy positioning and lots of innovation.

The foodservice channel experienced unprecedented sales declines this past year, with beverage sales underperforming in the channel. Yet, experts forecast beverage will be the great differentiator in its rebuild.

The tea and RTD tea category offers diverse options for every style and taste, including bagged, bottled, hot, iced and cold brew along with black, green, herbal and kombucha varietals.

Beverage-makers are integrating “wellness” flavors to feed consumers demand for better-for-you beverages.

Some 50 years removed from the Hippie Movement of the ‘60s and ’70s, medical and recreational marijuana, pain-relieving edibles like gummies and tinctures are being used by a diverse consumer base in a growing $30 billion cannabis market.

Healthy beverage choices are influencing the U.S. beer market as non-alcohol beer continues to post strong sales numbers.