Healthy, functional ingredients like turmeric, ginger, carrot, elderberry and green tea are among those aiding consumers in their quest for immune-boosting properties.

Nutrition that supports both physical and emotional well-being is thriving. It can target different generations with more specific holistic approaches to help identify opportunities and optimize innovation. New research from Innova Market Insights, The Netherlands, identifies key characteristics and differences among Generation Z, millennials, Generation X and baby boomers and the way that holistic nutrition approaches can be tailored to these generational groups.

Although much attention is directed toward emerging ingredients, suppliers note that health-and-wellness goals also have benefited staples like citrus.

The most successful brands emphasize wellness, indulgence and convenience.

More adventurous consumers are demanding luxurious, upscale offerings or traditional favorites offered in new ways.

Today, consumers worldwide are enjoying tea hot or iced in familiar flavors like black, white, green and oolong as well as in newer varieties like matcha and sencha.

Increased data proliferation allows vendors to personalize the vending experience for consumers and — from an operational standpoint — track which products are most popular where and respond accordingly.

Although “fabulous flavonoids” is not yet a recognizable term to many consumers, most recognize the antioxidant-rich properties and health benefits of several rich, darkly pigmented berries.

Consumers are finding a “smorgasbord” of options to help them wind down after workouts and improve overall bone and joint health.

Research surrounding cherry ingredients show the benefits the fruit can have in beverage development.