Join us for an insightful webinar in partnership with Applied Food Sciences and Mintel, the leading Market Intelligence agency, as we delve into the future of caffeine and the cutting-edge advancements in nootropics. Learn about the benefits of a newer botanical ingredient called guayusa, which can enhance cognitive performance in functional beverages while providing an excellent sustainability story for brands looking to connect with conscious consumers. We will explore the latest research, market trends, and formulation strategies that harness the power of guayusa for optimal nootropic focus. Don't miss this opportunity to gain valuable insights into the future of caffeine and unlock your brand's cognitive potential.

• Gain insights into the consumer demand for sustainability narratives in the beverage industry.
• Understand the sustainable sourcing journey of guayusa and its impact on communities and the environment.
• Discover the latest study results on AmaTea  Max organic guayusa extract highlighting its potential as a nootropic for cognitive focus.
• Explore market trends and opportunities in the growing demand for nootropic products.

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