When it comes to the market for cognitive and energy support, experts note that the market’s sustained growth speaks to the depth of consumer demand and the essential role energy beverages now play in daily routines.
As consumers’ definition of better-for-you evolves, beverage-makers broaden their use of functional ingredients to meet fortifications trends that support physical and mental well-being.
Westrock Coffee Co. recently published a report that found nearly one-third of U.S. coffee drinkers expressed interest in beverages that deliver targeted health benefits.
With more interest in the brain-body connection, consumers increasingly are seeking beverage solutions that not only support cognitive health, but also mental and emotional well-being.