Koia announced the launch of Koia Coffee, a coffee line featuring plant-based protein, MCT oil, coconut milk and zero sugar.

Pittsburgh-based GNC Holdings Inc. announced the launch of MAD PONY ENERGY, available exclusively at the retailer and on GNC.com. Featuring nature-based extract NeuroFactor and 200 mg of caffeine, the new beverage is available in Cherry Berry, Orange Mango and Watermelon.

Jade Leaf Matcha announced the launch of their newest product line: Matcha Smoothie Boosters. 

Seattle-based Jade Leaf Matcha expanded its portfolio with its newest product line: Matcha Latte Infusions. Available in four varieties — Glow, Protect, Think and Balance — each infusion blends functional ingredients and adaptogens into CCOF-certified organic Japanese matcha.

Numi Organic Tea introduced a line of daily organic super shots in five varieties: Inflamm Away, Immune Support, Belly Bliss, Mind Tonic and Energy Lift. 

Available online, RESPAWN is a new mental performance drink mix designed for gamers, by gamers.

Clear/Cut Phocus launched its line of sparkling caffeinated waters in five flavors: Natural, Grapefruit, Cucumber, Blood Orange, and Yuzu & Lime.