cognitive health

PepsiCo deepens consumer-centric releases with Soulboost

Sparkling water brand incorporates functional ingredients

May 7, 2021

PepsiCo, Purchase, N.Y., launched its latest innovation, Soulboost, a sparkling water beverage with a splash of real juice and functional ingredients.

MTN DEW, LeBron James partner for new energy drink

MTN DEW RISE ENERGY offers mental boost, immune support

March 17, 2021

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In partnership with NBA icon, businessman and philanthropist LeBron James, MTN DEW announced the launch of RISE ENERGY, an energy drink specifically formulated with ingredients to kick off the morning with a mental boost, immune support, and zero grams of added sugar, the company says.

R&D Feature

Cognitive, energy support sees increased interest from consumers

Beverages expand beyond traditional markets to deliver cognitive, energy support

Jessica Jacobsen

January 28, 2021

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Consumer packaged goods (CPG) manufacturers are formulating with a host of functional ingredients that are designed to make the aging process less strenuous and more focused.

Phocus unveils Cola flavor in functional sparkling water line

New variety combines traditional cola taste with natural caffeine, L-Theanine

June 1, 2020

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Louisville, Ky.-based Clear/Cut Phocus (Phocus) announced the launch of its new Cola flavor. The seventh flavor from the sparkling water brand, Cola will join the current roster of Phocus offerings, including Peach, Grapefruit, Blood Orange, Yuzu & Lime, Cucumber and Natural, and will be available nationwide.

CarryOn launches sparkling CBD waters that support mental well-being

New CBD beverage created as part of Ocean Spray Cranberries' Lighthouse Incubator

May 29, 2020

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Denver-based CarryOn has launched sparkling CBD waters as well as a brand mission to normalize the pursuit of mental well-being.

Suppliers offer holistic approach to cognitive health

Clean-label trends, clinical studies elevate brain health ingredients

February 21, 2020

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Consumers across every age demographic are noticing the increasing importance of brain health.

AQUA KEFIR, a line of sparkling probiotic beverages.

New product development addresses numerous functional beverage trends

Experts anticipate increased fortification with digestive-, cognitive-supporting ingredients

Jessica Jacobsen

January 15, 2020

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With beverage-makers increasingly seeking ingredients that deliver a specific function, the functional beverage market is addressing a wide range of product attributes, experts note.

Koia Coffee

December 23, 2019

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Koia announced the launch of Koia Coffee, a coffee line featuring plant-based protein, MCT oil, coconut milk and zero sugar.

GNC launches MAD PONY ENERGY

New energy drink launches consumer challenge on TikTok

December 20, 2019

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Pittsburgh-based GNC Holdings Inc. announced the launch of MAD PONY ENERGY, available exclusively at the retailer and on GNC.com. Featuring nature-based extract NeuroFactor and 200 mg of caffeine, the new beverage is available in Cherry Berry, Orange Mango and Watermelon.