With consumers’ brains in overdrive, many are turning to beverages that support their mental well-being.

Applied Food Sciences (AFS) recently launched its branded AmaTea® Max organic guayusa extract using a patented process to enhance the naturally occurring antioxidants and caffeine from guayusa leaves.

HOP WTR announced the launch of its new non-alcohol sparkling hop water flavor: Peach. HOP WTR Peach delivers a sweet, juicy flavor with a strong hint of hops and infused with mood-boosting adaptogens and nootropics, the company says.

Regarded as the guardians of the rainforest, the Kichwa have an elite group of warriors known as the "Vigilante Nocturno," or Night Watchmen. For centuries these specialized hunters would drink a tincture of brewed guayusa leaves to help sharpen their alertness.

Super Bowl-winning quarterback Russell Wilson, and NFT expert, entrepreneur and digital guru AJ Vaynerchuk, announced their partnership with H+S Labs to launch Local Weather, a nootropic-focused hydration beverage.

Rowdy Energy, the energy drink brand founded by NASCAR driver Kyle Busch and entrepreneur Jeff Church, is expanding its lineup with the launch of Blue Raspberry and Grape. 

Tesla Nootropics launched a family of the ready-to-drink nootropic beverages.

EBOOST released Super Fuel, a pre-workout, workout recovery or daily-boost beverage containing 10 mg of caffeine from green coffee seed and green tea.

LIFEAID Beverage Co. launched FOCUSAID ZERO SUGAR, a keto-friendly, naturally sugar-free version of its original FOCUSAID.