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Home » Keywords: » nootropics

Items Tagged with 'nootropics'

ARTICLES

Odyssey Mushroom Elixir flavors

Energy drink category expands offerings, appeals to broader base

Sugar reduction, health and wellness trends prompt innovation
Sabetta-Lauren.jpg
Lauren Sabetta
July 25, 2024

With the continued blurring of lines in the functional beverage space, experts highlight how the energy drink category can rise above the clouds by expanding on wellness attributes, variety and accessibility.


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Huzzy Smart Sips.png

Huzzy Smart Sips

May 24, 2024

Under the leadership of entrepreneur Mahisha Dellinger, Huzzy Smart Sips unveiled its innovative line of non-alcohol beverages. 


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Local Weather Wildberry

May 15, 2024

Local Weather announced the launch of its newest flavor: Wildberry.


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Karma Energy Water

October 4, 2023

Karma Water introduced its latest innovation: Karma Energy Water, combining 150 mg of natural caffeine with Kyowa USA’s brain health ingredient Cognizin Citicoline.


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Blue Bear Sleep

April 19, 2023

Blue Bear introduced its ready-to-drink (RTD) functional sleep drink to tackle several key issues that prevent a restful night of sleep, it says.


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BAYA Energy Drinks
R&D Feature

Busy lifestyles prompt need for cognitive, energy inducing ingredients

Adaptogens, nootropics usage on the rise in beverage formulas
January 23, 2023

With consumers’ brains in overdrive, many are turning to beverages that support their mental well-being.


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HOP WTR Peach

June 29, 2022

HOP WTR announced the launch of its new non-alcohol sparkling hop water flavor: Peach. HOP WTR Peach delivers a sweet, juicy flavor with a strong hint of hops and infused with mood-boosting adaptogens and nootropics, the company says.


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Local Weather

April 12, 2022

Super Bowl-winning quarterback Russell Wilson, and NFT expert, entrepreneur and digital guru AJ Vaynerchuk, announced their partnership with H+S Labs to launch Local Weather, a nootropic-focused hydration beverage.


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Rowdy Energy
Beverage R&D

Beverage-makers innovate with new products to boost brain power

Growth potential for science-back ingredients within beverages high
Barbara Harfmann
Barbara Harfmann
January 28, 2022
Preventing Alzheimer’s disease and improved clinical research on functional ingredients are among the trends boosting the use of cognitive health and energy ingredients within beverages and supplements.
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Rowdy Energy

Rowdy Energy Blue Raspberry, Grape

September 9, 2021

Rowdy Energy, the energy drink brand founded by NASCAR driver Kyle Busch and entrepreneur Jeff Church, is expanding its lineup with the launch of Blue Raspberry and Grape. 


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More Articles Tagged with 'nootropics'
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