Karma Water introduced its latest innovation: Karma Energy Water, combining 150 mg of natural caffeine with Kyowa USA’s brain health ingredient Cognizin Citicoline.

Explore the growing demand for nootropic products through the latest market trends, formulation opportunities, and clinical research. Gain insights into a newer botanical ingredient called guayusa, which can enhance cognitive performance. 

Blue Bear introduced its ready-to-drink (RTD) functional sleep drink to tackle several key issues that prevent a restful night of sleep, it says.

With consumers’ brains in overdrive, many are turning to beverages that support their mental well-being.

HOP WTR announced the launch of its new non-alcohol sparkling hop water flavor: Peach. HOP WTR Peach delivers a sweet, juicy flavor with a strong hint of hops and infused with mood-boosting adaptogens and nootropics, the company says.

Super Bowl-winning quarterback Russell Wilson, and NFT expert, entrepreneur and digital guru AJ Vaynerchuk, announced their partnership with H+S Labs to launch Local Weather, a nootropic-focused hydration beverage.

Rowdy Energy, the energy drink brand founded by NASCAR driver Kyle Busch and entrepreneur Jeff Church, is expanding its lineup with the launch of Blue Raspberry and Grape. 

Tesla Nootropics launched a family of the ready-to-drink nootropic beverages.

EBOOST released Super Fuel, a pre-workout, workout recovery or daily-boost beverage containing 10 mg of caffeine from green coffee seed and green tea.