Explore the growing demand for nootropic products through the latest market trends, formulation opportunities, and clinical research. Gain insights into a newer botanical ingredient called guayusa, which can enhance cognitive performance.
HOP WTR announced the launch of its new non-alcohol sparkling hop water flavor: Peach. HOP WTR Peach delivers a sweet, juicy flavor with a strong hint of hops and infused with mood-boosting adaptogens and nootropics, the company says.
Super Bowl-winning quarterback Russell Wilson, and NFT expert, entrepreneur and digital guru AJ Vaynerchuk, announced their partnership with H+S Labs to launch Local Weather, a nootropic-focused hydration beverage.
Preventing Alzheimer’s disease and improved clinical research on functional ingredients are among the trends boosting the use of cognitive health and energy ingredients within beverages and supplements.
On Demand We will explore the latest research, market trends, and formulation strategies that harness the power of guayusa for optimal nootropic focus. Don't miss this opportunity to gain valuable insights into the future of caffeine and unlock your brand's cognitive potential.