Super Bowl-winning quarterback Russell Wilson, and NFT expert, entrepreneur and digital guru AJ Vaynerchuk, announced their partnership with H+S Labs to launch Local Weather, a nootropic-focused hydration beverage. Working closely with H+S Labs, Wilson and Vaynerchuk developed Local Weather to be the perfect balance of what the mind and body need to operate at peak performance, the company says. Some of Local Weather’s all natural and organic ingredients include coconut water for base hydration, pink Himalayan salt for electrolytes and nootropics such as ashwagandha, L-Theanine and L-Tyrosine to support mental stamina, focus and performance, it adds. Local Weather will launch with four flavors: Fruit Punch, Orange Clementine, Mango Passionfruit and Wildberry. 

H+S Labs, New York

Internet: www.drinklocalweather.com

Distribution: National