Vodka brand expands campaign in expectation of U.S. Supreme Court’s Freedom to Marry decision
Skyy Vodka, a brand of San Francisco-based Campari America, is renewing its Toast To Marriage campaign in partnership with Freedom to Marry, a New York-based national organization dedicated to winning marriage nationwide. In the final months leading up to the U.S. Supreme Court’s ruling on the freedom to marry, Skyy Vodka is using its resources and voice to make a positive impact on causes important to its employees and consumers, the brand says.
Continuing into its second year, the Toast To Marriage campaign will use a combination of events, social media, digital support and influencer outreach to advocate for marriage equality and encourage others to do the same, the brand says.