For the third consecutive year, non-alcohol beer brand O’Doul’s released a limited-edition can design in honor of Dry January. The newest iteration is intended for a new group of consumers: singles. “The new limited-edition can, designed by Austin-based illustrator Abbey Lossing, was designed to support and encourage a responsible dating culture on virtual dates and beyond for the nearly half of surveyed singles who are interested in trying a no or low-alcohol drink on a first date,” the company said in a statement. In partnership with Match and backed by Singles in America data, the partnership comes to life with an in-app update that gives daters more options when speaking to their drinking and dating preferences for the nearly one in three people who still feel social pressure to order an alcoholic beverage on a first date, the company says. The partnership also consists of a new in-app profile update and Virtual Date Kit sweepstakes for those looking to test out a “no-alc” virtual date in January and beyond.
O’Doul’s releases Dry January limited-edition can
Newest iteration intended for single consumers
January 15, 2021