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Energy Drinks & ShotsNew Packages

G.O.A.T. Fuel limited-edition can features Jerry Rice

By Staff Beverage Industry
GOAT FUEL Can

(Image courtesy of G.O.A.T. Fuel)

February 20, 2025

G.O.A.T. Fuel, the performance-driven premium sports energy drink co-founded by legendary Pro Football Hall of Famer Jerry Rice, released its second limited-edition can, featuring Rice’s iconic image and signature. 

This exclusive release follows the overwhelming demand for G.O.A.T. Fuel’s Muhammad Ali collector’s can, which sold out in just three weeks. Now, the Jerry Rice Limited Edition Can celebrates his record-breaking career by showcasing 17 of his all-time NFL records, reinforcing his legacy as the original G.O.A.T. The can will be available in Tropical Berry, the first-ever flavor created by G.O.A.T. Fuel, now wrapped in a striking gold design as a tribute to Rice’s Hall of Fame career.

“This can is a celebration of hard work, dedication, and the pursuit of excellence, values that have been at the core of G.O.A.T. Fuel since day one,” said Jerry Rice, co-founder of G.O.A.T. Fuel, in a statement. “I’m honored to be part of this journey, and I hope fans everywhere enjoy this collector’s item and use it to fuel their own drive to be the best in whatever they do.”

Jaqui Rice Gold, CEO and co-founder of G.O.A.T. Fuel, added: “The response to the Muhammad Ali collaboration was incredible and we’re energized about continuing this homage with my Dad, who is also a co-founder. Our goal is to inspire humanity at every level by honoring the sports legends who’ve paved the way. My dad’s records are legendary and his dedication to excellence resonates deeply with the values of G.O.A.T. Fuel. This can is a perfect way to celebrate that.”

The Jerry Rice Limited Edition Can is the latest in G.O.A.T. Fuel's ongoing series honoring the greatest athletes of all time. Future releases will continue to spotlight legendary sports figures across baseball, soccer, and beyond.

The limited-edition Jerry Rice cans are available at www.goatfuel.com and select retailers nationwide, including Publix, HEB, and Walmart stores across Florida.

KEYWORDS: celebrity beverage energy drinks limited-edition packaging

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