Fever-Tree announced the launch of a new range of cocktail mixers: Classic Bloody Mary Mix, Classic Margarita Mix and Light Margarita Mix.

Cutwater Spirits announced the launch of its brand-new innovation: Cutwater Heaters, a line of 375-ml bottled high-proof mixers to help craft a warm cocktail with ease.

Q Mixers announced an expansion into the non-carbonated mixer category with the debut of two new innovations: Q Spectacular Bloody Mary Mix and Q Spectacular Margarita Mix.

Mixicles, the natural cocktail mixer company, announced its botanically infused frozen cubes are available in more than 330 Kroger stores in Ohio, Michigan, Indiana, Kentucky and West Virginia. 

Blake Lively announced the launch of Betty Buzz, a new line of non-alcohol, sparkling mixers made from clean ingredients.

This fall, Purchase, N.Y.-based PepsiCo is launching a new line of premium, non-alcoholic cocktail mixers called Unmuddled.

PepsiCo, Purchase, N.Y., is shaking up the cocktail mixer category with the launch of Neon Zebra, a new line of non-alcohol cocktail mixers with a vibrant personality that offers a shortcut to great-tasting-cocktails in seconds, it says.

Regatta Craft Mixers, New York, debuts its new 7.5-ounce Sleek Can six-pack format across all five flavors in the Regatta range.

DTRS Enterprises LLC launched Savîle, a ready-to-drink (RTD) tropical rum cocktail that contains 15 percent alcohol by volume in each 6.8-ounce can.