Barritt’s Ginger Beer, from Barritt’s Beverages International Ltd, is celebrating 150 years of its ginger beer with the launch of a vibrant new mixer line, as well as a brand refresh inspired by Bermuda’s pastel-colored houses.
“We’re thrilled to celebrate 150 years of Barritt's and our deep Bermudian roots,” said Bruce Barritt, general manager and fifth-generation owner, in a statement. “Barritt’s has crafted mixers and soft drinks using the highest-quality ingredients and a time-honored process. Our new premium mixer line is a nod to our heritage, with flavors and packaging that evoke the spirit of Bermuda. We hope all who enjoy a Barritt’s mixer will raise a glass to 150 years of quality.”
The company’s new products cater to cocktail enthusiasts everywhere, offering the following in convenient 7.5-ounce cans:
• Original Ginger Beer: The brand’s signature recipe for more than 150 years.
• Sugar-Free Ginger Beer: A flavorful option for health-conscious consumers.
• Sparkling Grapefruit Soda: A vibrant and tangy mixer for adding a citrus twist to cocktails.
• Tonic Water: A crisp base for classic Gin & Tonics and modern cocktails.
• Club Soda: A clean and bubbly mixer for highlighting spirits and liqueurs or enjoying on its own with a slice of citrus.
The new products feature refreshed packaging in colors reminiscent of Bermuda’s picturesque pastel homes, with on-pack recipes to help consumers build the perfect cocktail at home, the company says. The line currently is rolling out across the United States, it notes.
www.barrittsmixers.com
