Q Mixers, Brooklyn, N.Y., announced the launch of its newest innovation: Tropical Ginger Beer. After a year of measurable growth and strong retail performance from its classic Ginger Beer and Hibiscus Ginger Beer variation, the carbonated mixer brand is fueling its innovation pipeline with this tropical twist on the classic flavor, it notes.
“I founded Q Mixers 15 years ago on the simple belief that great spirits deserve great mixers, an idea that came to me in a gin-induced vision one night while drinking mediocre gin and tonics with friends,” said Jordan Silbert, Q Mixers CEO and founder, in a statement. “Fast forward a few years, and I underwent a similar epiphany, sipping on a tropical cocktail trying to inject some joy into my life during the depths of COVID, and being overwhelmed by how overly sweet the drink was. So, I made Q Tropical Ginger Beer, and now cocktail lovers can enjoy great, fun tropical drinks whenever the moment strikes, not just when we’re at terrific tiki bars.”
Made with real ginger, agave, mango, passion fruit, and pineapple, Tropical Ginger Beer offers a strong ginger punch, juicy, tropical flavors and extra carbonation, the company says. Q Tropical Ginger Beer is available exclusively at Kroger and Qmixers.com in 7.5-ounce cans, with plans for expanded national distribution in early 2022.
“Ginger Beer is by far the fastest growing mixer flavor, and after seeing so much success with our Hibiscus Ginger Beer, I was excited by the opportunity to create another unique ginger beer variation ― a first-of-its-kind in the category,” Silbert said. “Q Tropical Ginger Beer brings your mule on a vacation.”
During the first year of the COVID pandemic, Q Mixers (up 70%) and the mixer category (up 24%) saw tremendous growth as people learned how to make cocktails at home and discovered the importance of premium mixers, the company says citing 52-week data ending March 21 in multi-outlet and natural channels. In 2021, ginger beer has continued to grow, (up 12%), while Q Mixers' Ginger Beer posted 30% growth, the company adds citing 52-week data ending Oct. 31 in multi-outlet and natural channels.
