Barritt’s Ginger Beer, from Barritt’s Beverages International Ltd, is celebrating 150 years of its ginger beer with the launch of a vibrant new mixer line, as well as a brand refresh inspired by Bermuda’s pastel-colored houses.
Goslings Rum, a brand of Castle Brands, announced the addition to its non-alcohol beverage portfolio with the release of Stormy Peach Ginger Beer, the first flavored extension in the Stormy Ginger Beer line.
The Kraken Rum Co. announced its entry into the ready-to-drink (RTD) category with the release of three new canned cocktails: Kraken & Cola, Kraken Rum Punch and Kraken & Ginger Beer.
Halyard Brewing Co. released a spicy new brew dubbed “The OQ,” short for the Octopus Queen. An extra spicy hard ginger beer, the Octopus Queen is brewed with Madagascar vanilla, Ceylon cinnamon, fresh ginger, and other aromatic spices, the company says.
Innovation exclusively available at Kroger, Q Mixers website
November 30, 2021
Q Mixers, Brooklyn, N.Y., announced the launch of its newest innovation: Tropical Ginger Beer. After a year of measurable growth and strong retail performance from its classic Ginger Beer and Hibiscus Ginger Beer variation, the carbonated mixer brand is fueling its innovation pipeline with this tropical twist on the classic flavor, it notes.
Ginger beer brand expands into Walmart with mixer sets
May 27, 2021
Reed’s Inc., Norwalk, Conn., announced the launch of its flagship Extra Ginger Beer in 12-ounce cans led by the expansion into more than 1,600 Walmart Mixer Sets, marking a secondary shelf placement for Reed’s.
Regatta sponsoring Tucker Thompson’s speaker series
June 3, 2020
Regatta Craft Mixers, Locust Valley, N.Y., is proud to announce the brand has signed as the official craft mixer of New York Yacht Club American Magic, an official challenger for the 36th America’s Cup.