Regatta Craft Mixers, Locust Valley, N.Y., is proud to announce the brand has signed as the official craft mixer of New York Yacht Club American Magic, an official challenger for the 36th America’s Cup.

TrueRoots Brewing Co. launched TrueRoots Ginger Beer, a ready-to-drink (RTD) beverage made from cold-pressed ginger and fresh lime juice. 

Q Mixers launched two new mixer flavors: Light Tonic and Light Ginger Beer.

Regatta launched its self-titled line of premium craft mixers in five flavors: Class Bermuda Stone Ginger Beer, Dry Citrus Sparkling Tonic, Royal Oak Ginger Ale, Pacific Sea Salt Club Soda and Light Ginger Beer. 

Among the changes, the new design puts the Reed’s name front and center, more clearly highlighting the levels of ginger intensity in each of the three varieties (Original, Extra and Strongest), while maintaining the bold, island-inspired theme that helped establish the brand as America’s No. 1 selling ginger beer, the company says.

VooDoo Elixirs Inc. announced the release of its energy drink WarpJack. 

Brooklyn Crafted, Brooklyn, N.Y., unveiled a rebranded label for its craft ginger beer and ginger ale collection. With a nod to the brand’s Brooklyn roots, the new logo features a clean, modern image of the New York City skyline.

As the company has grown and released new products, ginger has remained the star ingredient.

BCGA Concept Corp. announced the launch of Brooklyn Crafted Mini Bottles, a new line of craft ginger beers packaged in 7-ounce bottles. 

Long Beach, Calif.-based 'Merican Mule Inc, the manufacturer of Moscow Mule in a can, announced the launch of its product’s distribution across Los Angeles and Orange County, Calif.