Innovation exclusively available at Kroger, Q Mixers website
Q Mixers, Brooklyn, N.Y., announced the launch of its newest innovation: Tropical Ginger Beer. After a year of measurable growth and strong retail performance from its classic Ginger Beer and Hibiscus Ginger Beer variation, the carbonated mixer brand is fueling its innovation pipeline with this tropical twist on the classic flavor, it notes.
“I founded Q Mixers 15 years ago on the simple belief that great spirits deserve great mixers, an idea that came to me in a gin-induced vision one night while drinking mediocre gin and tonics with friends,” said Jordan Silbert, Q Mixers CEO and founder, in a statement. “Fast forward a few years, and I underwent a similar epiphany, sipping on a tropical cocktail trying to inject some joy into my life during the depths of COVID, and being overwhelmed by how overly sweet the drink was. So, I made Q Tropical Ginger Beer, and now cocktail lovers can enjoy great, fun tropical drinks whenever the moment strikes, not just when we’re at terrific tiki bars.”