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New ProductsWine & Spirits

Luxardo Aromatic Infused Cocktail Bitters

Luxardo Bitters.png

(Image courtesy of Luxardo)

January 6, 2025

Luxardo, an artisanal liqueur producer known for creating essential ingredients for modern and classic cocktails, introduced Luxardo Aromatic Infused Cocktail Bitters.

Produced with care in Italy, the new line of Bitters reflects Luxardo’s dedication to quality and tradition, ensuring an authentic and sophisticated flavor profile, it says. The line is ideal for bringing depth to drinks like the Old Fashioned, Manhattan and Martini, among others, the company notes. Available in five flavors — Cherry, Coffee, Chamomile, Orange and Rhubarb — the Bitters also are ideal for cocktail experimentation and trying new, unique flavor combinations, it adds.

“Given the global growth of cocktails and Luxardo’s legacy in Italian artisanal spirits that spans more than 200 years, we’re pleased to offer a new line of products that help deliver the complexity and depth of flavor modern consumers expect from their cocktails,” said Luxardo Board Member and Export Director Matteo Luxardo in a statement. “Bitters are like the seasoning of cocktails, giving top bartenders and at-home mixologists alike a way to experiment with different flavors and bring a new dimension to tried and true drinks.”

Dan Leese, CEO of Hotaling & Co, added: “We’re excited to be launching Hotaling’s first-ever line of Bitters in partnership with Luxardo, a proven pioneer in cocktail culture, furthering both of our positions as leaders in the cocktail space. The Bitters are also a great low-ABV option, offering five unique variations on Bitters and Soda drinks.”

Packaged in 200-ml shelf-stable bottles, Luxardo Bitters currently are available to purchase at retailers and bars nationwide and online at Amazon for a suggested retail price of $19.99 a bottle.

www.luxardousa.com


KEYWORDS: bitters cocktail mixers

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