Owl’s Brew Functional Non-Alcoholic Mixers

Owl’s Brew is expanding into a new category with the launch of Functional Non-Alcoholic Mixers, cocktail and mocktail mixers made with real fruit juice, botanicals and tea.
This new line is a modern take on products that started it all for Owl’s Brew, and the brand is uniquely poised to offer wellness-minded and bartender-approved mixers that work at home, it says.
“We approach everything we make at Owl’s Brew with craft and care. We’re using plants, botanicals, tea and real juices to create incredible flavor while making it easier than ever to craft a great drink with benefits,” said Jennie Ripps, beverage developer and co-founder of Owl’s Brew, in a statement. “Consumers are paying more attention than ever to what’s in their glass, and we want to overdeliver on both flavor and function.”
Maria Littlefield, chief marketing officer and co-founder of Owl’s Brew, added: “We’re seeing consumers move seamlessly between cocktails and non-alcoholic drinks, often on the same occasion. These mixers were designed for that reality. They’re flexible, flavor-forward and intentionally crafted so people never have to choose between better ingredients and a great-tasting drink."
The new Functional Non-Alcoholic Mixers are crafted with real ingredients, including hibiscus, green tea, l-theanine, vitamin C and fruit juice — to create complex, cocktail-bar-quality drinks in seconds, the company says. The launch reflects a broader shift toward moderation, ingredient transparency and more personalized drinking occasions, it adds.
Containing 6 grams of sugar or less per serving, Owl's Brew Functional Non-Alcoholic Mixers are launching in the following four flavors:
• Habanero Margarita Mixer
• Watermelon Margarita Mixer
• Hibiscus Cosmo Mixer
• Pineapple Coconut Mixer
Available in four-packs of 8-ounce cans, as well as 750-ml bottles, Functional Non-Alcoholic Mixers are now available on Amazon, with the TikTok Shop and Owl’s Brew shop at ShopOwlsBrew.com coming soon, it notes.
www.theowlsbrew.com
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