Owl’s Brew, the award-winning, ready-to-drink brand, announced the launch of Spiked Pop, a bold new take on hard soda. 

Designed for today’s drinkers who crave flavor, fun and transparency, Spiked Pop delivers a nostalgic nod to classic soda flavors and some modern spins — reimagined through Owl’s Brew’s real-ingredient, better-for-you lens, it says. 

Each can is crafted with intention, featuring carefully selected juices, botanicals, teas and herbs to maximize flavor and deliver a brighter, more refreshing soda experience — without artificial flavors or coloring, the company notes. 

“Spiked Pop brings our deep flavor expertise and real ingredient foundation into soda,” said Jennie Ripps, co-founder and CEO of Owl’s Brew, in a statement. “As the RTD space continues to evolve, we saw an opportunity to rethink hard soda from the ground up — creating something playful, nostalgic and genuinely better. Spiked Pop is a hard soda people will feel good about drinking and sharing.” 

Maria Littlefield, co-founder and chief marketing officer at Owl’s Brew, added: “As the better-for-you, non-alcoholic soda category continues to explode, we see a clear opportunity to bring that same philosophy into the alcohol aisle. Spiked Pop gives retailers a clean-label, flavor-forward hard soda that meets modern consumer expectations while delivering on fun and familiarity.”

Spiked Pop will roll out nationwide beginning in March, in retailers including Whole Foods, Trader Joe’s, H-E-B, Jewel Osco, Harris Teeter, Total Wine and many more in California, Washington, Oregon, Texas, Georgia, Maryland, Washington, D.C., Tennessee, Illinois, Colorado, Florida, South Carolina, North Carolina, Virginia, New Jersey, New York, Pennsylvania, Connecticut, Rhode Island, Massachusetts and Minnesota. Spiked Pop also will be available online at the company’s website.

www.owlsbrew.com