Jones Soda unveiled Fiesta Jones, a fruity festival of sodas specially crafted for convenience store customers.

The line features four Latin-inspired flavors — Watermelon Strawberry, Mango Passion Fruit, Coconut Lime and Guava Berry — that let the essence of each fruit shine through, the company says. Each 16-ounce resealable screw-top aluminum bottle contains just 80 calories and 19 grams of sugar with no caffeine and no artificial colors, it notes.

“Convenience store operators have told us that their shoppers want a soda with big taste, fewer calories and a resealable package. Nothing in the market met that description, so we developed Fiesta Jones to fill the whitespace,” said David Knight, CEO of Jones Soda, in a statement. “This line gives us an opportunity to establish a strong presence in the c-store channel for the first time in many years and adds another key building block in the strategic initiatives we are implementing to expand beyond our craft soda roots.”

Fiesta Jones now is available at Dot Foods and from DSD or broadline distributors. 

www.jonessoda.com