Seattle-based Jones Soda Co. unveiled Mary Jones ZERO Sugar, Zero Calorie craft sodas, just in time for the holiday season.

Mary Jones ZERO provides a light, flavorful lift without the guilt, the company says, crafted to deliver a balanced, approachable high that pairs well with unsolicited advice about careers or marital status.

The new ZERO Sugar line comes in sleek 12-ounce cans, while the full-sugar line is available in the iconic 12-ounce cans. Both options are crafted with zero artificial colors and designed to provide a balanced, approachable high that's fun, not fuzzy, the company says.

“People love the flavor and nostalgia of Jones Soda,” said Scott Harvey, CEO of Jones Soda Co., in a statement. “With HD9, we’ve created a new kind of social beverage — one that tastes incredible, hits just right, and fits perfectly into those moments when you just want to take a breather and enjoy yourself.”

After exceeding expectations with a Q2 refrigerated cooler pilot, Jones is taking the program nationwide — rolling out 800 Mary Jones-branded coolers along with engaging POS material to top liquor, grocery, chain, and independent retailers across the country, it notes.

“Our cooler program proved it — once consumers taste Mary Jones, there's no going back," Harvey added. “This is liquid-to-lips in action, putting our brand front and center where decisions and cravings happen.”

To celebrate the launch, Jones Soda is rolling out Mary Jones nationwide with branded coolers, in-store tastings, and holiday-themed marketing campaigns at select liquor and retail partners. Consumers can expect exclusive tasting parties, giveaways, and behind-the-scenes glimpses of Mary Jones cans coming off the production line, the company says.