Founded by father and son duo Ron and Raymond Cohen, Killer Fruit unveiled its signature lineup of sparkling beverages that support gut health.

Available in three flavors — Blood Orange, Lethal Lemon and Savage Grape — Killer Fruit is made with 12-16% real fruit juice and packed with prebiotics, the company notes. Each can is low in calories and made with no added sugar or artificial flavors, making it an appealing choice for health-conscious consumers who crave something exciting yet nutritious, it says. 

Packaging plays a central role in Killer Fruit’s appeal. From fruits wielding chainsaws to cheeky, irreverent messages, every detail is designed to intrigue and captivate, the company says. The can designs are not just eye-catching; they tell a story, inviting consumers into the Killer Fruit universe and making them want to engage with the brand beyond the shelf, it adds.

“Killer Fruit is more than just a beverage — it’s entertainment,” said Raymond Cohen, co-founder of Killer Fruit, in a statement. “My family revolutionized the retail space with Duane Reade, and now I’m thrilled to bring that same spirit of innovation to the beverage industry. With Killer Fruit, we’re creating something that’s not just delicious but unforgettable.”

Cascadia Managing Brands, known for its ability to take innovative brands from concept to household name, will play a pivotal role in bringing Killer Fruit to market.

“At Cascadia, we excel at building brands that resonate with consumers and disrupt entire categories,” said Bill Sipper, managing director of Cascadia, in a statement. “We’re proud to have developed Liquid Death’s distribution strategy and launched them with key high-profile distributors, and now we’re excited to bring that same expertise to Killer Fruit. This brand doesn’t just sit on the shelf — it demands attention, sparks curiosity, and creates excitement.”

Packaged in 12-ounce cans, Killer Fruit’s Blood Orange, Lethal Lemon and Savage Grape now can be purchased in a 12-pack online by visiting the company’s website. 

www.drinkkillerfruit.com