Jarritos, the Mexican soda brand known for its bold flavors and rich cultural roots, announced the newest addition to its sweet suite of beverages rooted in culture and connection: JARRIBOBA. 

Thoughtfully made in Taiwan, JARRIBOBA’s green tea, bursting boba and fruity flavors blend two global drink traditions into one sipping experience, the company says.

Originating in Taiwan, boba tea, or bubble tea, has undoubtedly taken the world by storm in recent years, capturing the hearts and taste buds of millions of consumers, the company notes. As consumption increases and the bubble tea market expands, Jarritos now provides its take on the tea for fruity beverage fanatics to enjoy on the go, it says.

“Jarritos is dedicated to creating high-quality, authentic beverages that honor our traditions while continuing to explore innovative ways to connect with consumers,” said Eric Delamare, marketing director at Jarritos, in a statement. “JARRIBOBA offers a unique new way for people to experience cultural flavors from a fresh perspective.”

With bright, colorful packaging, JARRIBOBA currently is available in three exclusive flavors: Kiwi-Watermelon, Mango-Passion Fruit and Strawberry-Guava. Produced in Taiwan with a fruit flavor profile developed by Jarritos Flavor House in Mexico, JARRIBOBA is an experiential tasty treat, popping with flavor in every sip.

JARRIBOBA now is available for purchase in 16.4-ounce individual cans at City Farmers Market locations in Atlanta, Georgia, and soon at selected retailers in Phoenix and Tucson, Arizona, the company says.

www.jarriboba.com