Jarritos Mandarin Zero
Jarritos announced the nationwide launch of Jarritos Mandarin Zero, bringing its most popular flavor to fans in a zero-calorie format.
The launch of Mandarin Zero underscores Jarritos’ commitment to evolving with consumer preferences while maintaining the brand’s hallmark fruit-forward authenticity, the company says. Marking its 75th anniversary this year, Jarritos introduces its first zero-calorie flavor to go nationwide, it adds.
To ensure Mandarin Zero delivered the same experience as the original, Jarritos conducted extensive consumer research, it notes. In blind taste tests with more than 1,000 participants, consumers could not distinguish between Mandarin Zero and the flagship Mandarin flavor — both beverages offered the same bold aroma, refreshing taste, and signature citrus kick they know and love, the company says.
“Fans have asked for a Jarritos option that fits zero-calorie lifestyles without losing the real fruit taste they love,” said Eric Delamare, director of marketing at Novamex, in a statement. “Mandarin Zero is a true breakthrough, delivering the same authentic flavor of our No. 1 seller, in a zero-calorie recipe [that] consumers couldn’t tell apart from the original.”
Jarritos Mandarin Zero is rolling out at select Walmart, Publix, Kroger, Safeway, and Jewel-Osco stores, alongside leading Hispanic grocers like Superior, Northgate, Cardenas, Vallarta, El Super and Fiesta. Distribution spans California, Texas, the Southwest, Southeast and Midwest, with continued expansion planned through 2026, the company says. The soda is available in Jarritos’ iconic glass bottles across single-serve, four-pack, and family-size formats.
www.jarritos.com
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
