PuraSoda
Pura Beverage Co. announced the U.S. launch of PuraSoda, debuting at Sprouts Farmers Market.
This exclusive partnership marks the brand’s first major retail presence in the United States, introducing its modern take on soda to American consumers seeking flavorful, lower-sugar options made without artificial ingredients or stevia, the company notes.
Crafted with four ingredients, including real fruit extracts and a touch of pure organic cane sugar, each 10-ounce can packs bright flavor with 65 calories or less, the company says.
PuraSoda debuted in the following three flavors:
Cucumber & Lime — Made from Florida cucumbers and limes from Mexico and Peru.
Cranberry — Tart and crisp with just the right amount of boldness, best enjoyed ice cold.
Ginger Ale — This Ginger Ale brings real ginger warmth and lively bubbles for a classic spicy-sweet flavor.
“Launching as an exclusive at Sprouts marks an exciting milestone for Pura as our soda officially hits store shelves,” said Greig Jansen, founder and CEO of Pura Beverage, in a statement. “We created PuraSoda to give people a drink they can feel good about sipping, one that delivers real flavor, simple ingredients, and just the right amount of sweetness. As more consumers look for better-for-you alternatives, Sprouts is the perfect partner to help us introduce PuraSoda to American shelves in a meaningful way.”
PuraSoda is available for purchase at Sprouts Farmers Market locations nationwide, and online at Amazon, as well as the company’s website.
www.drinkpura.com
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