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New ProductsAlternative Drinks

NutraBio Labs PROTEIN NOW!

By Staff Beverage Industry
Protein NOW!
(Image courtesy of NutraBio Labs)
October 27, 2026

NutraBio Labs Inc. announced the launch of PROTEIN NOW!, a shelf-stable protein shot delivering 21 grams of protein in a travel-friendly 3.38-ounce bottle. 

Available in three flavors — Orange Mango, Strawberry Watermelon and Blueberry Acai — PROTEIN NOW! requires no mixing, refrigeration or preparation, it notes. The launch arrives as demand for convenient, high-protein formats accelerates globally, driven by consumers seeking simpler ways to meet daily protein targets and by the rapid growth of GLP-1 medications, which have placed new emphasis on protein intake in smaller, easier-to-consume servings, the company says.

“We built PROTEIN NOW! around a simple belief that protein should keep up with life, not compete with it,” said Alex Berrio, director of marketing at NutraBio Labs, in a statement. “Nobody needs convincing that protein matters. The real challenge is getting it in consistently on days that are always moving. PROTEIN NOW! removes every barrier standing between people and their protein. No prep, no cleanup, no unwanted ingredients and no planning around it. We see this as the future of protein’s role in everyday life. Just grab it and go. It’s your grab n’ Go-Tein.”

PROTEIN NOW! is available to purchase in 12-pack cases on the company’s website, Amazon, and at select specialty retailers.

www.proteinnow.com


KEYWORDS: fruit flavors protein drinks shot

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