“FLRT was born from a simple idea: energy should be as fun as it is functional,” said Allison Erfort, vice president of FLRT, in a statement. “Designed for those who demand more from their energy drinks, built for the moments where energy meets connection. It’s the kind of drink you grab before a workout, on the way to class, during a long workday, or when plans come together at the last minute. Whether you are flirting with adventure, flirting with disaster, flirting with greatness — we’re here for all of it.”

FLRT’s debut lineup of four flavors — Strawberry Fling, Guava Lava, Berry Tempting, and Sunset Squeeze — are packaged in sleek 12-ounce cans, available at thousands of brick-and-mortar retail locations across the United States, as well as online.

www.drinkflrt.com