Electrolit added three new flavors to its hydration portfolio: Hibiscus, Fruit Punch and Berry Bliss.

Avery Arden Brands has launched Toutalou Revive, a 2-ounce all-natural plant-based hangover preventative wellness shot made from natural roots and berries sourced from around the world, it says.

Goldthread Plant Based Tonics launched a series of Power Packs, each designed with a specific key function in mind.

EBOOST released Super Fuel, a pre-workout, workout recovery or daily-boost beverage containing 10 mg of caffeine from green coffee seed and green tea.

Raw Generation, which produces 100 percent raw and vegan daily juices and cleanses, has launched its self-titled Immunity Shots that contain apple, ginger, lemon, turmeric and black pepper.

The maker of 101 Cider House, Mark McTavish, and founder of Vega, Brendan Brazier, announce the release of Pulp Culture, a new brand of functional alcohol beverages.

Although the ad slogan, “A mind is a terrible thing to waste,” was developed in 1972 for the United Negro College Fund, it has since become part of the American vernacular. As consumers increasingly strive to improve their cognition and overall health and well-being, more products are being launched that target consumers’ need for improved memory, focus, concentration and mood, experts say.