Today, as more consumers continue on a functional beverage course, experts note that as such, many are turning to performance beverages to help manage their overall well-being.

RŌMR, a new lifestyle beverage brand of Alliance Consumer Group (ACG), entered the marketplace with a full line of functional, 3-ounce wellness shots. Two years in the making, the RŌMR line is a dietary supplement, packed with a synergistic blend of natural ingredients, it says. 

As immunity is a universal health need, experts note that within the beverage space, more and more consumers are seeking products that deliver immune-supportive benefits.

Ocean Spray Cranberries Inc., Boston, announced a collaboration with Atlantic Sea Farms, a women-run regenerative kelp aquaculture company, also local to New England, based in Maine, for ingredient use in Atlantic Sea Farms’ Cranberry Kelp Cubes. The sustainably grown kelp product further expands Ocean Spray's functional product and ingredients portfolio. 

Portfolio Beverages Inc. launched Real Good Tea, a line of functionally infused teas. The new line is formulated with all-natural ingredients, including botanicals, vitamins and high-quality hemp extract, providing a blend of taste and function, the company says.