Articles Tagged with ''functional ingredients''

FLRT released its Energy Drink line, which features new flavors, functional ingredients and botanical extracts to support everyday wellness, it says. 

With rising interest in clean label products, experts note that consumers are paying closer attention to beverage labels, favoring products that provide more transparency and offer simpler ingredients.

Bulletproof introduced its next evolution: Coffee + Creatine, marking a new chapter in functional coffee.

Bright State debuted a new line of low-alcohol wines made with vitamins, botanicals and herbs. 

Experts share considerations beverage-makers must take when working with matcha as an ingredient. 

Coffee is evolving into a functional powerhouse, but preserving its flavor is the real challenge. Discover how cold extraction enables innovation without compromising the sensory experience consumers expect. 

As consumers’ definition of better-for-you evolves, beverage-makers broaden their use of functional ingredients to meet fortifications trends that support physical and mental well-being.

A recent Innova Market Insights report discusses how U.S. consumers perceive hot and iced coffee as two distinct products, requiring brands that incorporate both into their portfolios to approach messaging unambiguously. 

With lines continuing to blur across the performance beverage space, experts highlight how incorporating functional ingredients into daily-use formats, like ready-to-drink energy or hydration beverages, can give consumers benefits that extend well past the workout window.

As better-for-you trends proliferate, the baseline for consumer packaged goods (CPG) shows that clean label has moved beyond a trend to an expectation.