Bulletproof The Mood Booster
Bulletproof announced the launch of The Mood Booster, a new functional ground coffee designed to support a more positive mood and help the body adapt to everyday stress, the company says.
The product marks Bulletproof’s official entry into the fast-growing mushroom-enhanced coffee category.
Crafted with high-quality, toxin-tested 100% Arabica coffee and a targeted blend of lion’s mane, ashwagandha (KSM-66), and reishi, The Mood Booster delivers the smooth, freshly roasted, coffee-forward taste Bulletproof is known for, while helping consumers feel more focused, uplifted and ready to take on their day, it says.
“Consumers don’t just want energy anymore — they want to feel better. They are increasingly looking for more from their daily coffee, whether that’s energy, focus, or now, mood support and stress management,” said Harry Lewis, CEO of Bulletproof, in a statement. “With The Mood Booster, we set out to deliver coffee that supports a more positive, focused state of mind without sacrificing the taste people love or the credibility they expect.”
The Mood Booster is available in a 10-ounce ground coffee format for $18.99 at the company’s website and Amazon, with additional retail expansion planned this fall, it notes.
www.bulletproof.com
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