Today, as more consumers continue on a functional beverage course, experts note that as such, many are turning to performance beverages to help manage their overall well-being.
RŌMR, a new lifestyle beverage brand of Alliance Consumer Group (ACG), entered the marketplace with a full line of functional, 3-ounce wellness shots. Two years in the making, the RŌMR line is a dietary supplement, packed with a synergistic blend of natural ingredients, it says.
As immunity is a universal health need, experts note that within the beverage space, more and more consumers are seeking products that deliver immune-supportive benefits.
Ocean Spray Cranberries Inc., Boston, announced a collaboration with Atlantic Sea Farms, a women-run regenerative kelp aquaculture company, also local to New England, based in Maine, for ingredient use in Atlantic Sea Farms’ Cranberry Kelp Cubes. The sustainably grown kelp product further expands Ocean Spray's functional product and ingredients portfolio.
Portfolio Beverages Inc. launched Real Good Tea, a line of functionally infused teas. The new line is formulated with all-natural ingredients, including botanicals, vitamins and high-quality hemp extract, providing a blend of taste and function, the company says.
Preventing Alzheimer’s disease and improved clinical research on functional ingredients are among the trends boosting the use of cognitive health and energy ingredients within beverages and supplements.
Consumer demand for immune-supporting ingredients is on the rise, leading beverage brand and ingredient companies to innovate with immune-health-focused ingredients that push the envelope.
As the functional and flavorful capabilities of domestic and exotic fruits continue to be experimented with, a healthy mix of traditional and emerging combinations are on the horizon for beverages, experts note.