Articles Tagged with ''functional ingredients''

Experts within the high-pressure processing (HPP) industry share how beverage manufacturers can utilize the technology for more applications than cold-pressed juice.

Bulletproof announced the launch of The Mood Booster, a new functional ground coffee designed to support a more positive mood and help the body adapt to everyday stress, the company says.

As the energy drink market continues on its upward trajectory, today’s consumers are turning to the category for more than just a quick pick-me-up, prompting innovations that meet consumers’ broader health and wellness needs. 

FLRT released its Energy Drink line, which features new flavors, functional ingredients and botanical extracts to support everyday wellness, it says. 

With rising interest in clean label products, experts note that consumers are paying closer attention to beverage labels, favoring products that provide more transparency and offer simpler ingredients.

Bulletproof introduced its next evolution: Coffee + Creatine, marking a new chapter in functional coffee.

Bright State debuted a new line of low-alcohol wines made with vitamins, botanicals and herbs. 

Experts share considerations beverage-makers must take when working with matcha as an ingredient. 

As consumers’ definition of better-for-you evolves, beverage-makers broaden their use of functional ingredients to meet fortifications trends that support physical and mental well-being.

A recent Innova Market Insights report discusses how U.S. consumers perceive hot and iced coffee as two distinct products, requiring brands that incorporate both into their portfolios to approach messaging unambiguously.