As the number of label-reading consumers grows exponentially, beverage-makers that are looking to appeal to these consumers are launching botanical-based beverages in increasing numbers across various categories.
ColinKurtis Advertising, Rockford, Ill., announced the completion of a multi-year strategic marketing plan for Carol Stream, Ill.-based Prinova, a supplier of high-quality ingredients, flavors and value-added nutrient fortification products.
Although artificial intelligence could be a wave of the future for retailers and plant operators, artificial ingredients might be a trend of the past for consumers.
When the cold and flu season strikes, a glass of orange juice is many consumers’ solution to getting their daily dose of vitamin C to help strengthen their immune systems.