ColinKurtis Advertising, Rockford, Ill., announced the completion of a multi-year strategic marketing plan for Carol Stream, Ill.-based Prinova, a supplier of high-quality ingredients, flavors and value-added nutrient fortification products. This plan prioritizes marketing and communication goals and objectives to help Prinova evolve its market perception from an ingredient supplier to a valued product development solutions partner. ColinKurtis developed the brand story, a new company tagline, a new website, an advertising campaign with creative executions of print and online materials, and much more. In other news, Prinova has partnered with IN Ingredients Inc., Columbia, Tenn. As of July, Prinova is the exclusive North American distributor for all of IN’s clinically proven trademarked ingredients, including Cinnulin PF, Oxyjun, CellBerry, Nelulean, Testafuranol and many more. Leveraging Prinova’s strong distribution presence as well as its work with nutritional blends and formulations, it was a natural fit for IN Ingredients, the companies say.
East Hanover, N.J.-based Novel Ingredients, under new leadership, recently launched its new brand position, Wellness from Within. This position covers Novel’s entire offering of highly differentiated, clinically backed ingredients; best-in-class processing technologies; and a trusted supply of premier botanicals for the nutraceutical, food, personal care and pet food industries, the company says. Accompanying this brand position and new visual brand identity is the launch of its patented energy performance ingredient, Kinetiq, which debuted at SupplySide West 2015.
Kanbo International, Oak Brook Terrace, Ill., announced that James R. Hinkle joined the company as its North American sales director to further develop its growing North American sucralose business.
Ingredion Inc., Westchester, Ill., submitted a health claim petition to the Food and Drug Administration (FDA) for high-amylose corn resistant starch and reduction of risk for type 2 diabetes. Clinical studies conducted by academic institutions and research organizations on high-amylose corn resistant starch type 2 (RS2) throughout the years, have generated considerable scientific data supporting the health benefits of this ingredient, the company says. The petition underwent an initial review by the FDA and was accepted for filing July 8. After going through a public comment period, the petition is now under review as a qualified health claim. A final decision is expected in the first quarter of 2016 or later.
New York-based Kyowa Hakko Bio Co. Ltd. announced that it is taking a major step in strengthening its global marketing strategy in order to fully support its customers and leverage the clinical science and quality behind its branded ingredients. The company has established a Global Brand Marketing Center comprised of members from Kyowa’s headquarters in Japan and regional offices in North America, Europe and Asia Pacific. In addition to creating the Kyowa Quality Logo, Kyowa has built a strong portfolio of branded ingredients that reinforce the company’s vision to contribute to health, beauty and well-being, the company explains. In other news, the company announced that results of a double-blind, placebo-controlled, human clinical trial showed that nearly one month of oral supplementation with Cognizin citicoline resulted in improved attention and motor function in healthy adolescent males. The study, published in the August edition of the Journal of Attention Disorders, followed 75 healthy male adolescents who received either a placebo, 250 mg of Cognizin or 500 mg of Cognizin for 28 days. After the 28-day study period, participants who received Cognizin showed statistically significant increased motor speed, improved attention and decreased impulsivity compared with the placebo group.
Northbrook, Ill.-based Bell Flavors and Fragrance hired Jorge Kalafatic as senior flavorist of sweet creation and Jorge Pena as planning manager. In other news, the company officially launched its new, updated platform for innovations and concepts “Bell Insight.” The online portal was subject to a comprehensive relaunch during the past six months, creating a brand-new and clearly defined design and a revised page structure. The user-friendly navigation and the fresh design underline the realignment toward more customer orientation, the company says. Next to a clearly arranged News section, which highlights current trends and products, there is a broad Innovation section titled “Insight Library.”
OmniActive Health Technologies, Morristown, N.J., launched capsimax.com, a business-to-consumer website designed to educate consumers about the benefits of proprietary Capsimax Capsicum Extract and the science surrounding capsaicinoids. The website highlights topics such as clinical research supporting capsaicinoids and body composition, lipolysis, thermogenesis and metabolism and Capsimax specific research and benefits.
Benicia, Calif.-based InterHealth announced that its Benicia facility now is a Good Manufacturing Practices (GMP) facility registered by NSF International. InterHealth’s manufacturing facility for UC-II at Fort Smith, Arkansas, has been a GMP facility registered by NSF International since 2009.
Minneapolis-based Cargill announced that the Flavor & Extract Manufacturers Association of the U.S. (FEMA) recently granted Cargill generally recognized as safe (GRAS) status for Zerose erythritol for use as a flavor in non-alcohol beverages. The FEMA GRAS status in the United States also is recognized in Mexico; other geographies are pending.
Beneo, Morris Plains, N.J., named Andreas Herber as a new member of the executive board of directors at Beneo GmbH. Herber will oversee production and operations, new business development, as well as nutrition science, regulatory affairs and food application (Beneo-Institute and Beneo-Technology Center). He also will be responsible for corporate communications, human resources and IT. Herber takes his position on the board of directors following the departure of Matthias Moser, who left the company earlier this year to take on new challenges.
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