Gold Peak introduces new Zero Sugar formula, packaging
As demand for more zero-sugar beverage options rises, Gold Peak introduced a new and improved Zero Sugar formula that offers consumers the real-brewed sweet tea taste they love, without compromising on taste, the company says.
Sporting a refreshed look, the new formula delivers an authentic, more delicious tea experience made for life’s everyday moments, it adds.
“We know taste is one of the biggest reasons people hesitate to try zero sugar beverages,” said Fred Mitchell, senior director of tea portfolio at Coca‑Cola North America, in a statement. “With the new Gold Peak Zero Sugar formula, consumers don’t have to compromise. It delivers the great taste they expect from Gold Peak, making it an easy choice for everyday moments, from lunch with friends to dinner with family.”
Along with this launch, Gold Peak is introducing refreshed packaging and a new visual identity that makes it easier to spot Gold Peak on shelf, while staying true to the brand’s real-brewed heritage, the company says. Gold Peak Zero Sugar continues to be brewed using high-quality tea leaves, helping every sip deliver the real brewed taste consumers expect from the brand, it adds.
The reformulated Gold Peak Zero Sugar is rolling out nationwide now in 18.5-, 52-, 59- and 76-ounce bottles, as well as a six-pack of 0.5-liter bottles.
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