Gold Peak debuted a new, modern packaging graphic with a reimagined logo and contemporary mountain landscape that reinforces the brand’s tea credentials and high-quality ingredients, it says. The new packaging coincides with its latest marketing campaign: Real Comforts of Home. The Real Comforts of Home campaign features a new TV commercial, refreshed packaging and an experiential sampling tour showcasing Gold Peak’s commitment to delivering the authentic comforts of the modern-day home along with authentic, real-brewed tea. “Home is a feeling, not just a place,” said Jessica Wood, senior brand manager of Gold Peak, on the Coca-Cola Journey website. “This new campaign supports our brand promise by celebrating our fans’ unique and personal interpretations of the comforts of home and reminding them that wherever they are — and whatever home may mean to them — Gold Peak Real Brewed Tea takes them there.” The brand also is encouraging fans to create their own comforting feeling of home by introducing the TEA Shed, a backyard sanctuary for kicking back, relaxing and savoring the taste of Gold Peak teas, it explains. Gold Peak tapped home design expert Egypt Sherrod to outfit a custom TEA Shed. Available in sweetened and unsweetened varieties, Gold Peak ready-to-drink teas sporting the updated label are available in grocery and convenience stores across the United States.
Gold Peak tea debuts new label
Tea brand packaging coincides with marketing campaign Real Comforts of Home
August 9, 2019