Gold Peak tea debuts new label
Tea brand packaging coincides with marketing campaign Real Comforts of Home
Gold Peak debuted a new, modern packaging graphic with a reimagined logo and contemporary mountain landscape that reinforces the brand’s tea credentials and high-quality ingredients, it says. The new packaging coincides with its latest marketing campaign: Real Comforts of Home. The Real Comforts of Home campaign features a new TV commercial, refreshed packaging and an experiential sampling tour showcasing Gold Peak’s commitment to delivering the authentic comforts of the modern-day home along with authentic, real-brewed tea. “Home is a feeling, not just a place,” said Jessica Wood, senior brand manager of Gold Peak, on the Coca-Cola Journey website. “This new campaign supports our brand promise by celebrating our fans’ unique and personal interpretations of the comforts of home and reminding them that wherever they are — and whatever home may mean to them — Gold Peak Real Brewed Tea takes them there.” The brand also is encouraging fans to create their own comforting feeling of home by introducing the TEA Shed, a backyard sanctuary for kicking back, relaxing and savoring the taste of Gold Peak teas, it explains. Gold Peak tapped home design expert Egypt Sherrod to outfit a custom TEA Shed. Available in sweetened and unsweetened varieties, Gold Peak ready-to-drink teas sporting the updated label are available in grocery and convenience stores across the United States.