Items Tagged with 'label redesign'

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Gold Peak Tea

Gold Peak tea debuts new label

Tea brand packaging coincides with marketing campaign Real Comforts of Home
August 9, 2019
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Gold Peak debuted a new, modern packaging graphic with a reimagined logo and contemporary mountain landscape that reinforces the brand’s tea credentials and high-quality ingredients, it says.
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Copper Fox Distiller New Branding - Beverage Industry

Copper Fox Distillery rebrands whiskey, gin portfolio

Brand consolidation under Copper Fox reflects distiller’s history, culture
February 11, 2019
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“The new packaging and label design better organizes our current product portfolio, better communicates our rich brand story at the shelf, and helps cut down on confusion as it didn’t seem that people understood our Copper Fox Rye and Wasmund’s Single Malt were from the same distillery,” said Rick Wasmund, founder and master distiller at Copper Fox Distillery, in statement.
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Coca-Cola Zero Sugar

Coca-Cola Zero rebrands to Coca-Cola Zero Sugar

Redesigned packaging launches nationwide in August
July 27, 2017
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Through in-house innovation and extensive market testing, Atlanta-based The Coca-Cola Co. announced that Coca-Cola Zero is getting a new name, a new look and more robust taste. The no-calorie carbonated soft drink now will deliver a better-tasting recipe and be called Coca-Cola Zero Sugar, the company says.


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Blue Ice Vodka

New packaging for Blue Vodka

Design reflects brand’s rich Idaho heritage
July 14, 2017
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Blue Ice Vodka unveiled new packaging for its self-titled vodka that reflects the authenticity, simplicity and modernism of the brand while keeping the premium handcrafted potato vodka true to its original recipe, the company says.
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Shock Top

Beverage brands launch first-ever package redesigns

Shock Top, Wicked Joe Organic Coffees announce new packaging
May 15, 2017
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“Shock Top is known for its laid-back, carefree vibe, but this year, we’re growing up without letting go of being young. We’re turning up the volume with a vibrant, new energy and look that’s ready to shake things up,” said Jake Kirsch, vice president of Shock Top, in a statement.
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