label redesign

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Goldthread launches new labels design

Refreshed logo and label design reflect brand’s heart, authenticity

April 20, 2020

Goldthread Plant-Based Tonics announced a redesigned logo and bottle label, which was created in partnership with Concept Arts creative agency.

The Bitter Housewife Cocktail Bitters Get a New Look

All Labels Updated to Match Newly Launched Canned Bitters & Soda

March 30, 2020

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The Bitter Housewife, Portland, Ore., has an updated logo and a brightened color palette after six years on the market.

El Mayor Tequila debuts new logo, look

New packaging will debut at Honda Classic Golf Tournament

March 3, 2020

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El Mayor Tequila, a brand of St. Louis-based Luxco, has debuted a fresh look. The brand updated its logo and launched a new, contemporary packaging, it says.

Copper Moon Coffee unveils ‘out of this world’ branding

Artisan coffee brand releases new packaging

January 20, 2020

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In a move designed to encourage its consumers to Reach for the Moon, Copper Moon Coffee, Lafayette, Ind., unveiled all-new packaging centered around the theme of space and coffee.

Taub Family Selections and Bodegas Callia announce Callia wine’s new packaging

December 27, 2019

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U.S. fine wine importer Taub Family Selections and Argentinian winery Bodegas Callia announced new packaging for its Callia wines portfolio. The new Callia label design grants a modern, premium feel with its silver label, deep red capsule and bold brand logo, the company says.

J. Lohr Vineyards & Wines unveiled new packaging for its J. Lohr Vineyard Series tier. cartons for Maple Hill’s 100 percent grass-fed organic whole milk and chocolate milk made with Fair Trade cocoa.

J. Lohr Vineyard Series tier releases new packaging

Wine series uses pressure sensitive labels, fanciful script

October 21, 2019

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The vivid new package reflects the importance of these wines in the company’s portfolio, while also differentiating them from the winery’s popular J. Lohr Estates wines.

Harveys Bristol Cream Sherry implements thermochromic ink to label

Brand logo turns blue when bottles reach ideal temperature

August 9, 2019

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This updated Harveys’ packaging, along with a brighter blue label and cap, reminds consumers that the sherry tastes best when served chilled, it says.

Gold Peak tea debuts new label

Tea brand packaging coincides with marketing campaign Real Comforts of Home

August 9, 2019

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Gold Peak debuted a new, modern packaging graphic with a reimagined logo and contemporary mountain landscape that reinforces the brand’s tea credentials and high-quality ingredients, it says.

Copper Fox Distiller New Branding - Beverage Industry

Copper Fox Distillery rebrands whiskey, gin portfolio

Brand consolidation under Copper Fox reflects distiller’s history, culture

February 11, 2019

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“The new packaging and label design better organizes our current product portfolio, better communicates our rich brand story at the shelf, and helps cut down on confusion as it didn’t seem that people understood our Copper Fox Rye and Wasmund’s Single Malt were from the same distillery,” said Rick Wasmund, founder and master distiller at Copper Fox Distillery, in statement.

The Murph’s Famous introduces new look for Bloody Mary mixes

New labels come in line with expanded distribution

February 19, 2018

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The Murph’s Famous announced a new look along with expanded distribution.

More Articles Tagged with 'label redesign'

Consumers still want beverages that check off various boxes like convenience, functional, refreshing, sugar reduction and of course tasty. Find out how new product development remains a vital component of the beverage market as it navigates a more homeward focus.

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