Ocean Spray Cranberries Inc. unveiled a new brand identity. The refreshed approach marks the first major brand overhaul in more than two decades. During this process, the strategy was fueled by the vision of being “wildly uncommon.”
U.S. fine wine importer Taub Family Selections and Argentinian winery Bodegas Callia announced new packaging for its Callia wines portfolio. The new Callia label design grants a modern, premium feel with its silver label, deep red capsule and bold brand logo, the company says.