El Mayor Tequila, a brand of St. Louis-based Luxco, has debuted a fresh look. The brand updated its logo and launched a new, contemporary packaging, it says. The new bottle features embossed details around the neck and base, in addition to a completely redesigned front and back label. Additionally, the new El Mayor Tequila bottle is topped with a natural cork featuring a modernized brand logo.
“When El Mayor was on the shelf, it was at times difficult to read the logo as the bottle was often turned to the side given its previous unique shape,” said McKenna Burst, brand manager for El Mayor Tequila, in a statement. “The new bottle allows the product to be more ‘shelf-friendly’ and really highlights the premium qualities of this line of tequila. Don’t worry, the tequila inside is still the same, high-quality product.”
The redesigned bottle and label will apply to the El Mayor family of products, including El Mayor Blanco, El Mayor Reposado, El Mayor Añejo and El Mayor Extra Añejo. The vision behind the redesign was to highlight the rich heritage of the El Mayor products — the hand-crafted process and the estate-grown agave, the company says.
“The new bottle shape is more timeless — slightly vintage yet always in fashion and easy to grab and pour,” said Designer David Cole. “The label is soft and textured, with a hand-drawn image of the agave piña and a coa knife, relating back to the real people and places involved in making tequila.”
The new packaging will be available nationally this summer and was first seen at the Honda Classic Golf Tournament in West Palm Beach, where El Mayor was the Official Tequila of the tournament.