Milestone Brands LLC, Austin, Texas, announced that it has entered a joint venture with Grupo PSA of Mexico, bringing Campo Bravo, a 100 percent agave tequila, to the United States.
"We are thrilled to bring Campo Bravo Tequila into the Milestone Brands family. We felt a strong passion from our new partners at Grupo PSA as well as to the brand attributes of the Camp Bravo Tequila brand and its roots. Campo Bravo is made by agave farmers who've spent their lives working on perfecting both agave and tequila. It is truly a brand that over-delivers in quality, packaging and value," said Founder and Chief Executive Officer of Milestone Brands Eric Dopkins in a statement.
Featuring 40 alcohol-by-volume content, Campo Bravo, meaning “Brave Field,” was created by fifth generation agave growers that developed a vertically integrated, 100 percent blue weber tequila. The farmers sought to control the quality of the agave from the earth to the bottle, it says. Campo Bravo will be available in Plata (silver) and suggested retail price will range from $19.99 to $21.99.
On the nose, the tequila has vanilla aromas with a hint of white chocolate, the company says. On the palate, consumers can expect herbal tones and spices such as black pepper that elegantly integrate citrus flavors of lemon and grapefruit, it adds. The bottle, designed by Stranger & Stranger, incorporates modern Mexican design with an intricate label that features a howling wolf.
"We are thrilled about our future partnership with Milestone Brands and our joint venture with Campo Bravo's future in the U.S.," said Roberto Cipres, Founder and President of Grupo PSA.
Campo Bravo will launch nationally this month and has already gained commitments from retailers like Walmart, Publix, Twin Liquors, Raley's Supermarkets and many others.