In a move designed to encourage its consumers to Reach for the Moon, Copper Moon Coffee, Lafayette, Ind., unveiled all-new packaging centered around the theme of space and coffee.
Copper Moon Coffee has long been inspired by the pursuit of space exploration and discovery. With NASA recently celebrating the 50th anniversary of the Apollo 11 Moon landing, and its revitalized commitment to send a mission back to the Moon by 2024, Copper Moon seized an opportunity to enhance the brand experience by designing their packaging in a way that is relevant and motivates others to dream big, it says.
Copper Moon also is located near Purdue University, which is known by some as the “Cradle of Astronauts” because of the 25 total astronauts the university has produced over the years. The most notable of these was Neil Armstrong, the first human to ever set foot on the moon. Copper Moon Coffee is owned by Purdue Alumni and provides coffee in café locations both on and off campus.
“Our new packaging conveys a fun, yet sophisticated design and brings the Copper Moon brand to life. We have a broad base of loyal customers throughout the country that are going to love this brand refresh and we are really excited for the official launch,” said Brad Gutwein, chief executive officer of Copper Moon Coffee and a Purdue University alumnus, in a statement. “It has been a few years since we last updated our packaging. Rather than making a small change as a company, we wanted to make a giant leap.”
The new packaging displays a new copper foil logo that stands out in contrast to the matte and gloss of the backdrop, the company says. These accents feature graphics of an astronaut reaching out for a cup of coffee and other space-themed images. The copy was composed in a lighthearted tone and features text such as “Handcrafted on Earth” and “Follow us Earthling,” it adds. It also highlights Copper Moon Coffee’s new sustainability program, SEE Copper Moon Rising.
“We wanted to update our look to something more playful and fun for our large consumer base,” said Nick Thompson, marketing director at Copper Moon Coffee. “We are very excited about what we came up with and believe we managed to create an eye-catching design that is both sleek and subtle.”
To celebrate their brand refresh, Copper Moon Coffee is launching a new line of “Out of this World” coffee blends to help their customers kickstart the day so they can Reach for the Moon. These blends are Bean Me Up, Stargazer, Dark Sky and Blast Off.
Copper Moon Coffee plans to fully launch the new packaging this month.