Premium beverage brands are adopting premium labels with thinner materials and brighter designs to attract buyers. In June, ACTEGA released a new “no label” decorating solution designed to reduce waste by 50%: Signite.

Shifts in commerce, along with shifts in consumers’ focus on factors such as product safety, sustainability and more are influencing the secondary packaging market. In addition, as technology progresses, packaging is seizing opportunities to offer efficiency and other capabilities.

As consumers and brand owners show the ever-increasing priority that sustainability has commanded, label suppliers are working to address this need state.

Spa Springs provides co-packing, labeling and palletizing services for beverage companies With expertise in production, co-packing and labeling, Spa Springs Mineral Water Co. Ltd. can assist with beverage manufacturing needs.

Avery Dennison Label and Packaging Materials unveiled an rPET content liner that not only reinforces the company’s commitment to sustainability, but also offers converters the first rPET liner in North America available for paper facestocks, the company says.

In a move designed to encourage its consumers to Reach for the Moon, Copper Moon Coffee, Lafayette, Ind., unveiled all-new packaging centered around the theme of space and coffee.

Although much attention is given to primary packaging materials, suppliers in the labeling market are seeing the growing influence sustainability has on operations and are seeking to be proactive participants to the solution.

Today’s consumers are blessed with an ever-growing choice of beverage solutions. As these beverage options proliferate, so do the packaging options. Among the options, shrink and stretch labeling materials are “stretching” the creativity brand owners can utilize for packaging.

The system creates and applies high-quality labels for a wide variety of beverage types and bottle formats, the company says.

The mid-run digital label printer brings efficiency and flexibility to in-house labels as it can directly print on inkjet-printable, die-cut labels and tag stock.