Items Tagged with 'labeling materials'

ARTICLES

Shrink Label Films by Sleeve Seal. - Beverage Industry

Premiumization impacts labeling materials

Thinner materials, augmented reality more common
Barbara-h200x200
Barbara Harfmann
August 21, 2018
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As consumers seek out more premium, functional beverages, beverage-makers are keeping in lockstep by evolving their packaging style and using a plethora of labeling materials that define the design and decorating process of a brand to help products stand out on store shelves.
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can shrink sleeves

Primary packaging influences labeling material choices

Shrink sleeves gain usage with contoured, canned packages
Amanda-del-buono
Amanda Del Buono
September 15, 2017
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There are many aspects of a beverage package that can be crucial when the consumer is making their final purchase decision. As beverage-makers look to differentiate their products via packaging design, many have begun to choose new primary packaging formats or are changing the shape of their primary package to provide shelf appeal.
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Avery Dennison Black Vellum Bottle

Side Project Brewing partners with Avery Dennison for label design

Bold black label helps craft beer stand out
September 15, 2017
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King takes great pride in Side Project’s bold label and package design. He recognizes the importance of design in the overall experience for the drinker. “We know it’s what’s inside the bottle that counts,” King says. “But we also appreciate how a bottle is presented. Its label and packaging keep the customer remembering what they tasted.”
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