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SKU proliferation has made it more challenging for beverage brands to stand out on grocery shelves. To help combat this problem, beverage-makers are ensuring their label designs draw attention to their portfolio.
Agua Plus, a brand of Plus Brand Industries, is a pH9+ alkaline water that features All-Scratch! Technology, a patented scratch technology that allows consumers to scratch their name, initials or image directly on the label.
The attributes that shrink and stretch labels can offer beverage-makers is helping brands grab consumer attention while still delivering on sustainability measures.
Premium beverage brands are adopting premium labels with thinner materials and brighter designs to attract buyers. In June, ACTEGA released a new “no label” decorating solution designed to reduce waste by 50%: Signite.
Shifts in commerce, along with shifts in consumers’ focus on factors such as product safety, sustainability and more are influencing the secondary packaging market. In addition, as technology progresses, packaging is seizing opportunities to offer efficiency and other capabilities.
As consumers and brand owners show the ever-increasing priority that sustainability has commanded, label suppliers are working to address this need state.
Spa Springs provides co-packing, labeling and palletizing services for beverage companies
With expertise in production, co-packing and labeling, Spa Springs Mineral Water Co. Ltd. can assist with beverage manufacturing needs.
Avery Dennison Label and Packaging Materials unveiled an rPET content liner that not only reinforces the company’s commitment to sustainability, but also offers converters the first rPET liner in North America available for paper facestocks, the company says.