Trysk Print Solutions launched TryskEdge, an exclusive new label finishing technique that delivers a live, naturally torn edge to pressure-sensitive labels.
As beverage-makers search for ways to engage with today’s consumers, connected packaging is seen as a way to communicate and encourage customer loyalty.
Within the beverage industry, when it comes to efforts that support sustainability and a circular economy, experts stress the importance of considering how label materials affect the recyclability of packaging.
SKU proliferation has made it more challenging for beverage brands to stand out on grocery shelves. To help combat this problem, beverage-makers are ensuring their label designs draw attention to their portfolio.
Agua Plus, a brand of Plus Brand Industries, is a pH9+ alkaline water that features All-Scratch! Technology, a patented scratch technology that allows consumers to scratch their name, initials or image directly on the label.
The attributes that shrink and stretch labels can offer beverage-makers is helping brands grab consumer attention while still delivering on sustainability measures.