Avery Dennison Label and Packaging Materials unveiled an rPET content liner that not only reinforces the company’s commitment to sustainability, but also offers converters the first rPET liner in North America available for paper facestocks, the company says.

In a move designed to encourage its consumers to Reach for the Moon, Copper Moon Coffee, Lafayette, Ind., unveiled all-new packaging centered around the theme of space and coffee.

Although much attention is given to primary packaging materials, suppliers in the labeling market are seeing the growing influence sustainability has on operations and are seeking to be proactive participants to the solution.

Today’s consumers are blessed with an ever-growing choice of beverage solutions. As these beverage options proliferate, so do the packaging options. Among the options, shrink and stretch labeling materials are “stretching” the creativity brand owners can utilize for packaging.

The system creates and applies high-quality labels for a wide variety of beverage types and bottle formats, the company says.

The mid-run digital label printer brings efficiency and flexibility to in-house labels as it can directly print on inkjet-printable, die-cut labels and tag stock.

As consumers seek out more premium, functional beverages, beverage-makers are keeping in lockstep by evolving their packaging style and using a plethora of labeling materials that define the design and decorating process of a brand to help products stand out on store shelves.

The Dreaming Tree, the California wine portfolio from musician Dave Matthews and award-winning winemaker Sean McKenzie, launched their new packaging this spring. 

Suppliers are expanding their portfolios and helping beverage-makers maintain quality and uptime.

Hotshot Coffee, as seen on ABC’s “Shark Tank,” was founded by entrepreneur Danny Grossfeld to bring consumers hot coffee in a can.